Vivek Kumar

Performance marketing specialist with 15+ years of experience spanning SEO, paid media, and search arbitrage, having scaled combined Meta and Google Ads spend from ₹50L–1Cr/month to approximately US $150k/month across 5+ D2C, e-commerce, and lead-generation accounts at ZioPix Media. Proven track record engineering full-funnel traffic loops — from paid acquisition to monetized landing pages — that sustain 3x–5x ROAS for 6+ months without audience fatigue, across CPS, CPA, and CPL account models. Distinctive dual-side perspective as both a publisher managing ad inventory and a buyer managing spend, giving sharper judgment on margin, attribution, and traffic quality than most single-side specialists.

Seeking a senior performance marketing or media buying role where cross-channel expertise and data-driven optimization directly move revenue.

Performance Marketer / Media Buyer | Search Arbitrage at Ziopix Media (2019-12 – 2025-06)

Directed end-to-end performance marketing and media buying for 5+ brand and client accounts, scaling combined Meta and Google Ads budgets from ₹50L–1Cr/month to approximately US $150k/month across D2C, e-commerce, and lead/call-generation campaigns.

• Engineered full-funnel search arbitrage loops — from paid acquisition through to monetized landing pages — delivering consistent 3x–5x ROAS, with top campaigns sustaining profitability for 6+ months without audience fatigue.
• Managed CPS, CPA, and CPL client accounts, running media buying for online D2C deals, coupon offers, and subscription-based products, while maintaining compliance with Google and Meta advertising policies.
• Set up, optimized, and reported on Google Ads and Bing campaigns in collaboration with in-house SEO and Google Ads specialists, and built CRM-driven email retargeting campaigns via Mailchimp and other platforms to re-engage and retain customers.
• Owned social media management across Facebook, Instagram, and LinkedIn — content creation, calendar planning, organic optimization, and ORM — growing post reach, engagement, and impressions through organic activity.
• Produced ad insight and performance data analysis reports for client presentations, supporting account planning, forecasting, and retention; incorporated AI tools into campaign workflows to sharpen optimization and reporting.
• Led the complete media buying lifecycle from creative briefing through funnel mapping, A/B testing, and reporting — including customer acquisition and daily team coordination for accounts such as Brand Leisure Travel — operating as the embedded senior growth function for clients without in-house marketing teams.

Digital Marketing Manager at Khojdeal (2018-01 – 2019-11)

Owned the full digital marketing function for Khojdeal's deal-discovery and e-commerce platform, from strategy through execution.

• Managed ₹15L+/month in Google Ads spend across affiliate campaigns in multiple verticals, controlling keyword strategy, bid management, ad copy, and landing-page alignment end-to-end.
• Grew conversions month-over-month against CPA targets by continuously refining audience signals, match types, and offer-to-landing-page alignment — keeping acquisition costs stable as volume scaled.
• Established Google Ads as the business's primary growth channel by identifying high-intent affiliate offers, mapping them to profitable keyword clusters, and iterating creative and copy based on conversion data.
• Reported weekly on revenue and campaign performance directly to the founder.

Tech & Gadget Blogger at Independent (2012-11 – 2017-12)

Built and ran an independent tech and gadget review blog for 6 years, covering product launches, comparisons, and buying guides for Indian consumers.

• Monetized the blog through affiliate partnerships, driving product traffic via SEO-optimized content and converting readers through review-based landing pages — establishing the traffic-to-conversion methodology later applied at ZioPix Media.
• Managed the full content stack independently: content creation, SEO, affiliate program selection, and performance tracking.

Digital Marketing Trainer at Click Prefect (2012-03 – 2015-11)

Designed and delivered a full digital marketing curriculum spanning SEO, PPC, social media, email marketing, and analytics, in both online and in-person formats.

• Trained 5,000+ students and professionals over a 4-year tenure, developing course content from foundational to advanced levels.
• Managed the company's own SEO and web presence alongside training delivery.

Internet Marketing Manager at Bizsol Advisors Pvt Ltd / Merinews.com (2009-11 – 2012-03)

Expanded scope from Sr. SEO Specialist to own the full digital presence of Merinews.com, one of India's early citizen journalism platforms.

• Grew organic search traffic by 30% through keyword strategy, on-page SEO, and content optimization, establishing search as the platform's primary acquisition channel.
• Built the email marketing program from the ground up, growing the subscriber base and managing regular newsletters to drive repeat readership.
• Generated advertising and affiliate revenue through display partnerships and sponsored content, converting traffic into measurable business output.
• Produced weekly traffic analysis and performance reports for senior leadership, establishing a data-driven reporting culture that hadn't previously existed in the role.

Bachelor's Degree in Computer Science & Information Technology – Sikkim Manipal University (Distance Education) (2005 – 2008)