Senior Creative Producer - JioHotstar
(2022-03)
- Leading creative and reality for flagship youth reality formats including MTV Splitsvilla Seasons 14, 15, 16 and MTV Roadies Seasons 18, 19 & 20.
- Worked on legacy shows as Senior creative Producer- MTV Splitsvilla X6, contributing to 250Mn+ watch hours on JioHotstar, while MTV Roadies XX achieved 150Mn + watch hours.
- Driving high-retention content strategies through impactful promo hooks, EPK's, reality moments social media storytelling, and platform-specific content packaging.
- Supervising shoot execution, contestant narratives, OTFs, VDs, dramatic story arcs, and seamless coordination between creative, production, post-production, client service and marketing teams.
- Conceptualized and executed celebrity, brand, and on-ground integrations aligned with creative and commercial goals.
- Closely involved in post-production workflows including episode structuring, storyline continuity, edit feedback, promo cuts, reality pacing, and digital content packaging for YouTube and social platforms.
- Create pitch for new show development and ideate new theme for the legacy shows like Splitsvilla & Roadies.
- Performance tracking while partnering with production houses and internal teams to deliver compelling content and maximize viewership.
- Led creative frameworks, season arcs, and high-impact storytelling for marquee and weekend episodes.
- Drove casting and talent coordination by identifying strong on-screen personalities and managing production collaborations.
- Supervised end-to-end creative execution from scripting to final masters, strong drama, episodic flow, and content quality.
- Managed promotional content, host integrations, and audience engagement campaigns for key episodes and finales.
- Directed promo strategy and content refinement to align with show narrative and marketing impact.
- Working closely with talent, hosts, and contestants to ensure authentic reality capture and impactful on-screen moments.
Associate Creative Director - TV18 & Colors TV
(2021-01 - 2021-12)
BYJU'S Young Genius Season 2
- Led creative execution, reality storytelling, and on-ground coordination for the show.
Chief Assistant Director
(2021-01 - 2021-12)
Tinder Swipe Stories
- Managed shoot execution & operations for advertisement
Floor Director & Vision Mixer - Netflix
(2021-01 - 2021-12)
International Women's Day Special
- Handled live floor direction and visual execution for the special production.
Chief AD - MX Player
(2021-01 - 2021-12)
Red Bull Spotlight Finale
Story Producer - Amazon Prime Video
(2020-01 - 2020-12)
LOL: Hasse Toh Phasse
Online DA
(2019-01 - 2019-12)
Arrived Finale, Kitchen Champion & Epicurean Guild Awards
- Managed online direction assistance and production coordination for TV and digital shows.
Creative Producer
(2019-01 - 2019-12)
Off-beat the Himalayan Adventure
Creative & Reality Producer - MTV
(2019-01 - 2019-12)
MTV Love School Season 4
- Created reality content, contestant narratives, VDs, and relationship-driven story arcs.
Digital Producer - MTV
(2018-01 - 2018-12)
MTV Ace of Space
- Produced digital-first content and VT packages for Voot and MTV social platforms.
Creative Producer
(2018-01 - 2018-12)
Dating in the Dark
- Led casting, creative ideation, episodic planning, and reality shoot coordination.
Reality Producer - Star Plus
(2018-01 - 2018-12)
India's Next Superstars
- Developed reality segments, contestant backstories, and task-driven content.
Associate Reality Producer - Zee TV
(2017-01 - 2017-12)
India's Best Judwaah
- Managed casting, reality shoots, OTFs, VDs, and in-house activity ideation.
Story Director & SNP LIVE
(2016-01 - 2016-12)
Bigg Boss Season 10
- Handled live feed storytelling and SNP content for Voot.
Associate Creative Producer & Assistant Director - Frames Production
(2016-01 - 2016-12)
- Worked on format development, casting, presentations, run orders, and shoot direction.
Assistant Director - Swastika Entertainment
(2015-01 - 2015-12)
- Managed auditions and reality coordination for MTV Love School and MTV Roadies.
Talent & Assistant Creative Producer - Sony TV
(2015-01 - 2015-12)
Indian Idol Junior Season 2
- Handled casting research, audition coordination, montage shoots, and B-roll execution.
