Area Sales Manager at Shimmers Cosmetics (2026-08 – Present)
- Leading sales operations, distributor development and market expansion across MP, CG and Vidharbh.
- Driving primary and secondary sales through distributors, BDEs and professional salon channels.
- Planning territory coverage, trainings, salon demos, distributor appointments and business development activities.
- Managing team performance, targets, orders, claims and execution against company priorities.
- Developing new markets, key accounts and strengthening existing distributor and salon relationships.
Business Development Executive at Maison D'Auraine (GKHair) (2023-07 – 2026-07)
- Managed primary and secondary sales of GKHair professional products.
- Handled 1 SS and 4 direct distributors in Bhopal and nearby markets.
- Regularly covered professional salons, parlours and cosmetic retail counters.
- Drove company priorities, claims and target achievement with distributors and SS.
- Educated salon professionals about products and supported product demonstrations.
Team Leader at Reliance Retail Ltd. (Jio Mart) (2022-06 – 2023-07)
- Launched Jio Mart business in Satna and handled business of approximately ₹1.5 Cr.
- Managed a customer sales team serving approximately 1,950 merchants.
- Handled secondary sales across FMCG, HPC, GM, Dairy, RRCB and Staples categories.
- Drove company priorities including Speed, UA, Rishta Program, Add to Cart and RRCB Display.
- Trained and developed the team and conducted daily review/gate meetings.
Business Development Officer at Cavin Kare Pvt. Ltd. (2021-09 – 2022-06)
- Managed primary and secondary sales of Cavin Kare professional products.
- Handled 1 SS and 5 direct distributors in Bilaspur and nearby markets.
- Regularly covered professional salons, parlours and cosmetic retail counters.
- Drove company priorities, claims and target achievement with distributors and SS.
Business Development Officer at Godrej Consumer Products Pvt. Ltd. (2020-10 – 2021-09)
- Launched Godrej Professional Hair Range in Chhattisgarh.
- Managed primary and secondary sales and developed professional hair-care business.
- Handled market development across different areas of CG.
- Educated salons and parlours and supported product demonstrations.
Business Development Executive at SSIZ International Pvt. Ltd. (Ikonic) (2016-08 – 2020-09)
- Managed primary and secondary sales across Chhattisgarh.
- Grew business from approximately ₹4 lakh to ₹13 lakh over four years.
- Appointed new distributors and managed existing distributors; added 12 new distributors during tenure.
- Handled manpower, targets, weekly reviews and claim settlement for SS and distributors.
- Expanded customer base across salons, parlours, retail and wholesale counters.
- Educated channel partners about products and supported free product demonstrations.
- Handled premium salons and key accounts directly.
Sales Representative at L'Oréal India Pvt. Ltd.
- Managed secondary sales of L'Oréal Professional products.
- Visited salons and parlours to communicate regular schemes and product information.
- Developed the market through acquisition of new salons and parlours.
- Arranged training and demo sessions for salon and parlour staff.
- Supported merchandising and promotional execution at salons.
Contract Employee at Tata Motors
Worked for 1 year with Tata Motors on contract basis at a vehicle manufacturing plant in Uttarakhand.
