Vice President, Business Development at Advertising.com (2024-01 – Present)
- Enterprise Sales & Strategic Partnerships: Secured major partnerships with ISPs and mobile app developers, preserving over $1M in revenue by optimizing existing relationships and creating new revenue channels.
- Revenue Growth & Client Engagement: Managed strategic partnerships with Windstream, Armstrong, and TDS Telecom, increasing customer engagement and expanding market reach.
- AI-Driven Product Launches: Led the launch of innovative AI-powered ad products with key AI developer partners, enhancing ad revenue and engagement. Developed and executed go-to-market strategies that directly contributed to the company's annual growth targets.
- Ad Tech Integration & Business Development: Integrated advanced ad tech solutions, driving an increase in monetized inventory, and helping secure high-value contracts with Fortune 500 companies.
Senior Director, Partner Relations, Global Business Development & Partnerships at Yahoo (2021-01 – 2023-12)
- Revenue Growth & Strategic Partnerships: Managed partnerships with top-tier partners like Apple, Samsung, and Verizon, contributing $100M+ in annual revenue through optimized ad solutions and content distribution.
- Go-To-Market Strategy & Execution: Developed and implemented strategies that resulted in an increase in deal closures, providing Yahoo with a dominant market share in premium ad inventory.
- Contract Negotiation & Client Engagement: Led complex contract negotiations with premium partners, increasing partner-driven revenue and ensuring continuous collaboration.
- Ad Tech Integration & Product Innovation: Supported the integration of new ad tech solutions (DSP, SSP, Native), improving ad revenue and enhancing the overall user experience.
- Global Market Expansion & Revenue Generation: Spearheaded Yahoo's expansion into international markets, securing $15M+ in global ad revenue and increasing the brand's global footprint.
- Client Retention & Relationship Management: Built and nurtured key long-term relationships with partners, improving partner satisfaction and retention by 20%, leading to consistent revenue growth.
Director, Business Development, Strategic Partnerships at Yahoo (2011-01 – 2021-12)
- Strategic Partnerships & Revenue Growth: Generated $26M by managing and expanding partnerships with mobile OEMs, ad networks, and premium content distributors. Secured $10M+ in international contracts, driving Verizon Media's global expansion.
- Content Distribution & Product Innovation: Closed high-impact content deals on Verizon's mobile platforms, increasing ad revenue by 30%. Led ad tech integrations (DSP, SSP, Native), driving a 25% boost in monetization.
- Sales Leadership & Team Performance: Managed a 15-member sales team, consistently exceeding targets and delivering 15% YoY ad sales growth. Cultivated a high-performance culture aligned with revenue objectives.
- Cross-Functional Collaboration & Strategy Execution: Partnered with product, engineering, and marketing teams to implement ad tech solutions, generating $10M+ in incremental revenue and optimizing market execution.
General Manager – Business Development, Mobile at Sprint Nextel (2010-01 – 2011-12)
- Identified and negotiated contracts with content partners for Sprint ID wireless products.
- Sourced and negotiated deals with Sony, Warner Bros., Disney, and Viacom to develop and distribute Sprint ID pack through Sprint distribution channels Collaborated with internal teams across marketing, finance, and product management to ensure alignment on product strategies, resulting in an improvement in customer acquisition.
- Oversaw distribution of mobile handsets through retail partners including Walmart and Target. Communicated new product offerings through targeted marketing channels (Customer Care, Retail, Loyalty Marketing), driving focus on customer value.
- Partnered cross-functionally with team members from Finance, Product Management, Supply Chain, and Customer Care to bring new products to market. Supported Sales Team to exceed quarterly sales goals in the distribution channel.
Independent Mobile Product Consultant at Self-Employed (2008-01 – 2010-12)
- Consulting for Media Firms: Provided strategic consulting to top media companies like Gannett and Hearst, helping them develop and implement mobile video strategies, resulting in a 25% increase in customer retention and engagement.
- Product Development & Marketing: Created and executed mobile content strategies for clients, leading to a 30% growth in user engagement and a significant boost in mobile traffic, establishing stronger brand presence.
- Revenue Growth & Client Expansion: Developed customized solutions for media clients that helped them grow their mobile user base significantly increasing product usage and driving higher revenue streams.
General Manager – Sprint TV Programming/Content at Sprint Nextel (2006-01 – 2008-12)
- Content Licensing & Distribution: Negotiated content deals with major media companies like Disney, Viacom, and CBS, driving $1M+ in revenue from exclusive mobile video distribution agreements.
- Product Launch & User Engagement: Spearheaded the launch of Sprint's mobile video services, which led to a 200% increase in video usage and improved overall customer engagement with Sprint's mobile offerings.
- Market Expansion & Brand Growth: Expanded Sprint's content offerings across key markets, increasing market share by 15% while simultaneously driving customer engagement and brand visibility within the mobile entertainment sector.
Group Manager – Mobile Data Product Marketing at Sprint Nextel (2005-01 – 2006-12)
- Mobile Product Strategy & Marketing: Led the team to drive initiatives for mobile web pages, increasing usage of Sprint's mobile data products across categories like News, Weather, Travel, and Maps & Directions.
- Revenue Growth & Market Expansion: Exceeded targets by expanding Sprint's mobile data offerings and launching new categories such as Travel and Shopping, contributing to increased user engagement.
- Strategic Partnerships & Content Expansion: Developed and sourced new content categories, enhancing Sprint's data product portfolio and increasing its value proposition to customers.
