Yaazhini Siva

Marketing and Brand Management professional with 7+ years of experience in brand strategy, integrated marketing, social media, and creative leadership. Proven ability to drive brand growth by planning and executing end-to-end marketing campaigns, coordinating cross-functional teams, and ensuring consistent brand communication across digital and offline channels. Experienced in collaborating with creative, performance marketing, sales, and business stakeholders to deliver impactful campaigns and customer-centric brand experiences.

Previously led media strategy and integrated marketing initiatives, including performance marketing, CRM, influencer collaborations, and creative operations. Passionate about building strong consumer brands through strategic thinking, market insights, and data-driven decision-making.

Social Media Manager at Wondr Diamonds (2026-01 – Present)

• Developed engaging social media content for Wondr Diamonds' brand presence.
• Managed social media campaigns across multiple platforms to enhance audience engagement.
• Collaborated with design teams to create visually appealing graphics and videos.
• Led cross-functional teams to align strategic goals and initiatives.
• Analyzed market trends to inform decision-making and drive innovation strategies.
• Coordinated cross-functional teams to deliver high quality results within tight timelines.
• Developed an influencer marketing strategy to increase reach of promotional materials.
• Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
• Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.

Media Head at Root & Soil (2025-01 – 2026-01)

• Spearheaded successful national campaigns that significantly improved brand visibility and consumer engagement.

Business Owner - Team Development & Digital Growth Specialist at Cevvi (2021-01 – 2025-01)

• Lead the media and creative team to design and execute integrated brand campaigns across digital, e-commerce, and print platforms.
• Build and implement performance marketing strategies focused on improving ROAS through optimized targeting, campaign structuring, and creative experimentation.
• Develop and execute retention marketing strategies using CRM tools such as Superagi, email campaigns, WhatsApp engagement, and community-building initiatives to strengthen consumer loyalty.
• Developed strategic approaches for influencer and affiliate marketing, identifying creators that align with brand ethos to enhance reach and authenticity.
• Directed creative insights for design and video teams, ensuring cohesive storytelling and impactful content.
• Coordinated cross-departmental efforts to align communication strategies with brand goals and drive long-term growth.
• Analyze campaign data, consumer behavior, and market trends to refine brand messaging and identify new growth opportunities.
• Managed branding initiatives for baby care products to enhance market presence.
• Developed and executed digital marketing strategies tailored to client goals, including lead generation, brand awareness, and customer engagement.
• Managed social media campaigns across platforms like Instagram, Facebook, and LinkedIn-growing audience reach and improving engagement rates.
• Created branded content and marketing assets using tools like Canva and Adobe Creative Suite.
• Ran paid ad campaigns through Meta Ads Manager, optimizing performance through A/B testing, audience targeting, and insights analysis.
• Handled end-to-end content calendars, scheduling, and reporting using tools like Later and Buffer.
• Conducted market research and competitor analysis to inform campaign strategy and refine positioning.
• Built landing pages and provided input on website design and user experience for better conversion.
• Collaborated with copywriters and art directors to bring creative ideas to life across print, digital, and social media platforms.

Creative Designer at Dream & Magic Media Pvt Ltd (2020-01 – 2021-05)

• Created logos, typography systems, and brand guidelines for both new and established brands.
• Executed high-impact designs for integrated advertising campaigns including print ads, digital banners, OOH, social media creatives, and more.
• Participated in client meetings and creative briefings to understand project goals and provide design input.
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other design tools like Canva.
• Managed multiple projects under tight deadlines, ensuring timely delivery without compromising quality.
• Created visual concepts and design solutions that aligned with brand strategy and campaign objectives, enhancing overall campaign effectiveness.
• Designed and maintained consistent visual identity across all client communications, ensuring brand integrity.
• Transformed master creatives into various formats and sizes, ensuring visual quality and clarity of messaging across all platforms.
• Applied advanced skills in photo editing, layout design, typography, and motion graphics.
• Collaborated with copywriters and art directors to bring creative ideas to life across print, digital, and social media platforms.

Intern at Lowe Lintas (2020-01 – 2020-07)

• Created visual concepts and design solutions that aligned with brand strategy and campaign objectives, enhancing overall campaign effectiveness.
• Designed and maintained consistent visual identity across all client communications, ensuring brand integrity.
• Transformed master creatives into various formats and sizes, ensuring visual quality and clarity of messaging across all platforms.
• Applied advanced skills in photo editing, layout design, typography, and motion graphics.

Jr. Client Servicing Executive at McCann Erickson (2016-01 – 2017-01)

• Collaborated with local teams in Chennai on design projects, fostering effective teamwork and cultural integration.
• Built and maintained strong relationships with key clients, ensuring high levels of satisfaction and retention.
• Delivered clear and concise communication between clients and teams to align on project objectives and deliverables.
• Oversaw end-to-end project execution, from briefing and planning to final delivery, ensuring all client deliverables were completed to satisfaction.
• Handled escalations diplomatically, increasing client trust and service outcomes.
• Collected client feedback to improve service quality and enhance client experience.
• Utilized CRM software to track client interactions and monitor account health.

M.Sc. in Visual Communication - Marketing Branding – Barathiyar University (2020-03 – 2022-01)

B.Sc in Marketing Branding – M O P Vaishnav College For Women (2016-01)