Yashasvi Dixit

SEO Specialist - Zentek Infosoft

(2024-04 - 2025-11)

Accomplished 10 → 7,000+ monthly visitors in 6 months by executing data-driven SEO, leveraging high-performing content topics, strengthening E-E-A-T signals, and building high-authority backlinks.
Managed SEO audits using SEMrush, Ahrefs & Screaming Frog, identifying and resolving 50+ technical issues to improve site structure, crawlability, and search visibility.
Implemented Schema Markup (structured data) across key page types to enhance SERP features and improve click-through rates.
Content management and optimization through Strapi.
Led GEO (Generative Engine Optimization) initiatives to optimize content for AI-powered search engines and answer engines, improving brand visibility in AI-generated responses.
Executed AEO (Answer Engine Optimization) strategies including structured Q&A content, featured snippet targeting, and People Also Ask optimization.
Created GA4 & Looker Studio dashboards tracking keyword rankings, traffic trends, and conversion funnels, enabling data-driven leadership decisions through weekly performance reports.
Collaborated cross-functionally with content, design and development teams to optimize landing pages, Core Web Vitals, and UX-directly supporting improved engagement.
Mentored interns on SEO workflows, reporting methodologies, and marketing experimentation, fostering a knowledge-sharing culture within the team.

SEO Executive - Deorwine Infotech

(2022-09 - 2024-02)

Accomplished a 30% increase in qualified leads as measured by campaign conversion reports, by executing targeted PPC campaigns on Google Ads for app installs and lead generation.
Executed International SEO strategies including geo-targeted content, and multi-regional site architecture to support global market expansion.
Managed on-page, off-page, and technical SEO optimization for multiple client accounts using WordPress CMS, ensuring content publish and optimization.
Directed budget allocation and campaign adjustments based on ROI analysis and performance insights, maximizing advertising efficiency across accounts.
Collaborated with developers on HTML/CSS fixes to enhance user experience and page speed, contributing to improved Core Web Vitals scores.
Created custom Looker Studio reports integrating SEO, SEM, and social analytics, providing clients with unified, actionable performance visibility.

SEO Trainee - 21K School

(2021-09 - 2022-04)

Assisted in on-page SEO, link building, and keyword mapping for educational content, building foundational expertise in technical and content-driven optimization strategies.

Digital Marketing Intern - The Digital Socialite

(2021-02 - 2021-05)

Supported keyword research, backlink acquisition, content creation, and social media scheduling, gaining practical exposure to integrated digital marketing workflows.

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