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Yogesh Gadiya

Yogesh Gadiya

Global Principal Architect | Consumer Intelligence & Engagement | DTC Commerce | SFCC | Personalization | Product Discovery | AI-Enabled Digital Experience

Talent
PuneMember since May 8, 2026
Salesforce Commerce Cloud (SFCC)SFRAPWA KitHeadless CommerceComposable StorefrontBehavioral TargetingCampaign OptimizationAPI-First IntegrationsSCAPIOCAPIPromotionsCampaign PlatformsEngineering StandardsRelease GovernancePlatform HealthSprint PlanningAgile DeliveryCustomer EngagementJiraSmartsheet'sVisual StudioJenkinsGoogle Tag Manager (GTM)Observability / Monitoring ToolsAgile Delivery DashboardsSharePoint 2013DemandwareAzureMicrosoft SQL ServerMySQL
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Salesforce Commerce Cloud (SFCC)SFRAPWA KitHeadless CommerceComposable Storefront

About

Product-aligned eCommerce engineering leader with 20+ years of experience designing and delivering scalable DTC commerce platforms, consumer-facing digital experiences, and Salesforce Commerce Cloud solutions across APAC, Europe, North America, and Canada. Strong fit for Consumer Intelligence & Engagement leadership with hands-on expertise across personalization, product discovery, PDP/PLP experience, campaign enablement, loyalty, customer engagement, and omnichannel commerce journeys. Experienced in technology strategy and roadmap ownership, partnering with product owners, business stakeholders, UX, marketing, and delivery teams to translate commerce objectives into scalable architecture, sprint execution, release governance, and platform health.

Deep SFCC and headless commerce background across SFRA, PWA Composable Storefront, SCAPI/OCAPI, API-first integrations, content and campaign platforms, payments, OMS, loyalty, analytics, and Salesforce ecosystem products. Capable of embedding AI-enabled commerce capabilities including product recommendations, smarter search and browse experiences, content enrichment, behavioral targeting, campaign optimization, and next-best-action style customer journeys. Visible engineering culture builder recognized for leading cross-functional Agile teams, mentoring engineers, improving engineering standards, strengthening delivery governance, and delivering award-winning global commerce programs.

Experience

Principal eCommerce Architect & Engineering Lead – Consumer Experience, Engagement & DTC Commerce - Tech Mahindra - India

(2020-03)

Technologies: Salesforce Commerce Cloud (SFCC), SFRA, PWA Kit / Composable Storefront, Headless Commerce, SCAPI, OCAPI, APIs, Personalization, Product Discovery, Campaign & Engagement Integrations.

Tools: Jira, Smartsheet's, Visual Studio, Jenkins, Google Tag Manager (GTM), Observability / Monitoring Tools, Agile Delivery Dashboards.

Domains: DTC eCommerce, Sports & Fashion Retail, Apparel, Consumer Engagement, Digital Experience, Product Discovery, Loyalty, Promotions, OMS, Payments, and Enterprise Commerce Integrations.

  • Owned SFCC-led DTC architecture, delivery governance, roadmap alignment, release planning, and platform stability.
  • Led consumer experience solutions across PDP/PLP, product discovery, search, campaigns, loyalty, and personalization.
  • Partnered with product, business, UX, marketing, QA, and delivery teams to convert priorities into scalable designs.
  • Designed API-first/headless integrations across SFCC, SCAPI/OCAPI, PWA Kit, OMS, payments, CRM, CDP, SFMC, and analytics.
  • Built reusable patterns for multi-site, multi-country rollouts covering content, localization, promotions, checkout, and support.
  • Enhanced engagement through promotions, campaign pages, analytics instrumentation, communication touchpoints, and conversion journeys.
  • Set engineering standards for code quality, estimation, sprint planning, release readiness, DevOps, incidents, and monitoring.
  • Mentored cross-functional teams and coordinated vendors/clients to deliver scalable, resilient commerce capabilities.
  • Recognized as "Digital Warrior" for delivering a complex project with 28+ integrations and exceptional execution excellence.
  • Awarded "Acer Award" (2024 & 2025) consecutively for outstanding performance and high-impact project contributions.
  • Receiving Best Match Player Award for delivering high-impact eCommerce solutions.
  • Being recognized through a special SFCC case study for innovative implementation and solution design.
  • Winning multiple Best Project Awards for successful delivery of complex global eCommerce programs.
  • Earning client appreciation for technical leadership, delivery excellence, and solution architecture.
  • Receiving the Acer Award for outstanding performance and project contribution.

Architect / Technology Lead / Project Manager - Infosys - India

(2013-11 - 2020-03)

Technologies: SharePoint 2013, Salesforce Commerce Cloud (Demandware / SFCC). Database: Microsoft SQL Server. Tools: PPM, Microsoft Project (MPP), ALM, Fortify Scan. Domains: Oil & Gas, Document Management Systems, Telecom, Agriculture, eCommerce.

  • Led end-to-end project lifecycle activities, including project analysis, effort estimation, planning, execution, and delivery tracking.
  • Managed project teams and stakeholder communications, ensuring adherence to timelines, quality standards, and project objectives.
  • Conducted solution design and architecture reviews to ensure compliance with best practices and performance standards.
  • Oversaw project execution and risk management, ensuring smooth delivery across multiple enterprise engagements.
  • Won the "DX Digital Exemplary" award for contributions to Digital Transformation competency.
  • Led Azure GDC setup for 128 servers, consolidating ~800 HP servers and driving migrations for Windows Server 2003 EOS compliance.
  • Delivered SharePoint-based knowledge management, document repository, and collaboration solutions, including a Microsoft-sponsored Yammer integration.
  • Built telecom knowledgebase platforms, improving information access and reducing response time by 50%.
  • Delivered SFCC implementations across full lifecycles, including phased multi-country rollouts.
  • Worked on SFCC Controllers and Pipeline architectures for enterprise commerce solutions.
  • Integrated SFCC with SFMC, Adyen, and IBM OMS for enterprise commerce programs.
  • Implemented client eCommerce solutions supporting multi-industry digital transformation.

System Designer / Project Manager / Technical Lead / Developer - Futurism Technologies - India

(2008-12 - 2013-11)

Technologies: .NET, PHP. Databases: Microsoft SQL Server, MySQL. Tools & Frameworks: Microsoft Project (MPP), ALM, Mantis, Jira. Domains: Healthcare, eCommerce, Oil & Gas, Manufacturing, Education, and Document Management Systems.

  • Managed the entire product development lifecycle, including requirement analysis, system design, development, testing, and deployment.
  • Led project planning, effort estimation, delivery tracking, and quality management to ensure successful project outcomes.
  • Led development teams and ensured end-to-end delivery of enterprise applications and products.
  • Coordinated with cross-functional stakeholders to define technical solutions and implementation strategies.
  • Developed healthcare products supporting MIR, HIPAA compliance, and HL7 standards for medical report management and secure healthcare data exchange.
  • Designed architecture for an aviation industry eCommerce platform handling over 50 million product items and a 200GB database, supporting 80,000+ manufacturers for RFQ and quote management.
  • Delivered multiple eCommerce product implementations, enabling digital commerce capabilities for enterprise clients.
  • Integrated payment gateways, including GlobalPay, Moneris, Primer, and Sterling, to support secure online transactions.
  • Awarded Best All-Round Performer for consistent technical leadership and successful project delivery.
  • Recognized as the PHP Technology End-to-End Delivery Anchor for leading multiple product development initiatives.

Senior Developer - OS2I (India) Pvt. Ltd. - India

(2008-03 - 2008-12)

Technologies: PHP, HTML, JavaScript, AJAX. Database: MySQL. Domains: Recruitment Process Outsourcing (RPO), Recruitment Management Systems, and Document Management.

  • Developed and maintained web-based applications and tools supporting recruitment and business process operations.
  • Designed and implemented backend and frontend modules using PHP, JavaScript, and AJAX to enhance system functionality.
  • Performed system enhancements, bug fixes, and performance improvements to ensure reliable application performance.
  • Developed and maintained WordPress-based blog platforms to support content publishing and organizational communication.
  • Enhanced Applicant Tracking Systems (ATS) to improve candidate tracking, workflow automation, and recruitment efficiency.
  • Developed Payroll and Attendance Management Systems to automate employee tracking and payroll processing.
  • Created job dashboards and password management tools to streamline recruitment operations and improve system security.

Project Manager & Developer (Co-Founder) - Vyaas Technologies Pvt. Ltd. - India

(2006-04 - 2008-03)

Technologies: PHP, HTML, JavaScript, AJAX. Database: MySQL. Tools: Mantis. Domains: Manufacturing (ERP), Educational Portals, and Job Portals.

  • Managed project planning, development, and delivery for multiple web-based applications across ERP and portal platforms.
  • Designed enterprise web applications using PHP, JavaScript, and MySQL.
  • Led ERP product development initiatives, ensuring scalability and customization for client requirements.
  • Coordinated with stakeholders to gather requirements, design system architecture, and implement solutions.
  • Performed system customization, testing, and deployment for enterprise clients.
  • Designed and developed a Job Portal platform to support job postings, candidate registrations, and recruitment workflows.
  • Developed an ERP product for manufacturing organizations, including modules for Accounts, HR, Payroll, CRM, Supplier Chain Management (SCM), and Master Configuration settings.
  • Implemented and customized the ERP solution using core PHP and MySQL, supporting various client-specific requirements.

Education

PGDIT (MBA) - Symbiosis (SCDL) (2008 - 2010)

M.C.S - Pune University (2004 - 2006)

B.C.S - Pune University (2001 - 2004)

Skills

Global Principal ArchitectConsumer Intelligence & EngagementDTC CommerceSFCCPersonalizationProduct DiscoveryAI-Enabled Digital Experience

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