Principal eCommerce Architect & Engineering Lead – Consumer Experience, Engagement & DTC Commerce - Tech Mahindra - India
(2020-03)
Technologies: Salesforce Commerce Cloud (SFCC), SFRA, PWA Kit / Composable Storefront, Headless Commerce, SCAPI, OCAPI, APIs, Personalization, Product Discovery, Campaign & Engagement Integrations.
Tools: Jira, Smartsheet's, Visual Studio, Jenkins, Google Tag Manager (GTM), Observability / Monitoring Tools, Agile Delivery Dashboards.
Domains: DTC eCommerce, Sports & Fashion Retail, Apparel, Consumer Engagement, Digital Experience, Product Discovery, Loyalty, Promotions, OMS, Payments, and Enterprise Commerce Integrations.
- Owned SFCC-led DTC architecture, delivery governance, roadmap alignment, release planning, and platform stability.
- Led consumer experience solutions across PDP/PLP, product discovery, search, campaigns, loyalty, and personalization.
- Partnered with product, business, UX, marketing, QA, and delivery teams to convert priorities into scalable designs.
- Designed API-first/headless integrations across SFCC, SCAPI/OCAPI, PWA Kit, OMS, payments, CRM, CDP, SFMC, and analytics.
- Built reusable patterns for multi-site, multi-country rollouts covering content, localization, promotions, checkout, and support.
- Enhanced engagement through promotions, campaign pages, analytics instrumentation, communication touchpoints, and conversion journeys.
- Set engineering standards for code quality, estimation, sprint planning, release readiness, DevOps, incidents, and monitoring.
- Mentored cross-functional teams and coordinated vendors/clients to deliver scalable, resilient commerce capabilities.
- Recognized as "Digital Warrior" for delivering a complex project with 28+ integrations and exceptional execution excellence.
- Awarded "Acer Award" (2024 & 2025) consecutively for outstanding performance and high-impact project contributions.
- Receiving Best Match Player Award for delivering high-impact eCommerce solutions.
- Being recognized through a special SFCC case study for innovative implementation and solution design.
- Winning multiple Best Project Awards for successful delivery of complex global eCommerce programs.
- Earning client appreciation for technical leadership, delivery excellence, and solution architecture.
- Receiving the Acer Award for outstanding performance and project contribution.
Architect / Technology Lead / Project Manager - Infosys - India
(2013-11 - 2020-03)
Technologies: SharePoint 2013, Salesforce Commerce Cloud (Demandware / SFCC). Database: Microsoft SQL Server. Tools: PPM, Microsoft Project (MPP), ALM, Fortify Scan. Domains: Oil & Gas, Document Management Systems, Telecom, Agriculture, eCommerce.
- Led end-to-end project lifecycle activities, including project analysis, effort estimation, planning, execution, and delivery tracking.
- Managed project teams and stakeholder communications, ensuring adherence to timelines, quality standards, and project objectives.
- Conducted solution design and architecture reviews to ensure compliance with best practices and performance standards.
- Oversaw project execution and risk management, ensuring smooth delivery across multiple enterprise engagements.
- Won the "DX Digital Exemplary" award for contributions to Digital Transformation competency.
- Led Azure GDC setup for 128 servers, consolidating ~800 HP servers and driving migrations for Windows Server 2003 EOS compliance.
- Delivered SharePoint-based knowledge management, document repository, and collaboration solutions, including a Microsoft-sponsored Yammer integration.
- Built telecom knowledgebase platforms, improving information access and reducing response time by 50%.
- Delivered SFCC implementations across full lifecycles, including phased multi-country rollouts.
- Worked on SFCC Controllers and Pipeline architectures for enterprise commerce solutions.
- Integrated SFCC with SFMC, Adyen, and IBM OMS for enterprise commerce programs.
- Implemented client eCommerce solutions supporting multi-industry digital transformation.
System Designer / Project Manager / Technical Lead / Developer - Futurism Technologies - India
(2008-12 - 2013-11)
Technologies: .NET, PHP. Databases: Microsoft SQL Server, MySQL. Tools & Frameworks: Microsoft Project (MPP), ALM, Mantis, Jira. Domains: Healthcare, eCommerce, Oil & Gas, Manufacturing, Education, and Document Management Systems.
- Managed the entire product development lifecycle, including requirement analysis, system design, development, testing, and deployment.
- Led project planning, effort estimation, delivery tracking, and quality management to ensure successful project outcomes.
- Led development teams and ensured end-to-end delivery of enterprise applications and products.
- Coordinated with cross-functional stakeholders to define technical solutions and implementation strategies.
- Developed healthcare products supporting MIR, HIPAA compliance, and HL7 standards for medical report management and secure healthcare data exchange.
- Designed architecture for an aviation industry eCommerce platform handling over 50 million product items and a 200GB database, supporting 80,000+ manufacturers for RFQ and quote management.
- Delivered multiple eCommerce product implementations, enabling digital commerce capabilities for enterprise clients.
- Integrated payment gateways, including GlobalPay, Moneris, Primer, and Sterling, to support secure online transactions.
- Awarded Best All-Round Performer for consistent technical leadership and successful project delivery.
- Recognized as the PHP Technology End-to-End Delivery Anchor for leading multiple product development initiatives.
Senior Developer - OS2I (India) Pvt. Ltd. - India
(2008-03 - 2008-12)
Technologies: PHP, HTML, JavaScript, AJAX. Database: MySQL. Domains: Recruitment Process Outsourcing (RPO), Recruitment Management Systems, and Document Management.
- Developed and maintained web-based applications and tools supporting recruitment and business process operations.
- Designed and implemented backend and frontend modules using PHP, JavaScript, and AJAX to enhance system functionality.
- Performed system enhancements, bug fixes, and performance improvements to ensure reliable application performance.
- Developed and maintained WordPress-based blog platforms to support content publishing and organizational communication.
- Enhanced Applicant Tracking Systems (ATS) to improve candidate tracking, workflow automation, and recruitment efficiency.
- Developed Payroll and Attendance Management Systems to automate employee tracking and payroll processing.
- Created job dashboards and password management tools to streamline recruitment operations and improve system security.
Project Manager & Developer (Co-Founder) - Vyaas Technologies Pvt. Ltd. - India
(2006-04 - 2008-03)
Technologies: PHP, HTML, JavaScript, AJAX. Database: MySQL. Tools: Mantis. Domains: Manufacturing (ERP), Educational Portals, and Job Portals.
- Managed project planning, development, and delivery for multiple web-based applications across ERP and portal platforms.
- Designed enterprise web applications using PHP, JavaScript, and MySQL.
- Led ERP product development initiatives, ensuring scalability and customization for client requirements.
- Coordinated with stakeholders to gather requirements, design system architecture, and implement solutions.
- Performed system customization, testing, and deployment for enterprise clients.
- Designed and developed a Job Portal platform to support job postings, candidate registrations, and recruitment workflows.
- Developed an ERP product for manufacturing organizations, including modules for Accounts, HR, Payroll, CRM, Supplier Chain Management (SCM), and Master Configuration settings.
- Implemented and customized the ERP solution using core PHP and MySQL, supporting various client-specific requirements.
