WORK EXPERIENCE
Dataction Private Limited (Client - Reed & Mackay, UK) Pune
Senior Product Designer Jul 2023 - Present
- Designed and delivered user-centric solutions across Reed & Mackay's global travel platform serving 50,000+
users, improving booking completion rates by 28% year-over-year.
- Collaborated closely with product managers, engineering teams, and business stakeholders to refine complex travel workflows and identify opportunities for significant usability improvements.
- Leveraged Mixpanel analytics and qualitative user insights to identify 15+ critical edge cases, implementing design solutions that reduced user support tickets by 35%.
- Spearheaded mobile design system improvements creating 120+ reusable UI components, reducing design-to-
development handoff time by 40% and ensuring cross-platform consistency.
- Supported product roadmap discovery discussions by providing actionable design recommendations that aligned user needs with strategic business objectives and technical feasibility constraints.
Datakrew Private Limited Singapore
Lead Product Designer Oct 2021 - Jul 2023
- Directed a product design team of 6 designers to create innovative product designs, delivering two major projects generating $1.2M in combined revenue..
- Partnered with cross-functional teams including engineering, marketing, and sales departments to ensure product designs met evolving business needs and strategic growth goals.
- Developed and maintained comprehensive design guidelines with 80+ documented patterns that improved team efficiency by 25% and ensured design consistency across all products.
- Conducted 40+ user research and usability testing sessions annually to inform and validate design decisions,
resulting in 92% user satisfaction scores post-launch.
- Created wireframes, interactive prototypes, and high-fidelity mockups using Figma to effectively communicate design concepts to stakeholders and development teams for implementation.
Aviabird Technologies Pune
Product Designer Sep 2017 - Jul 2021
- Designed Aviahire, an applicant tracking system adopted by 200+ companies that reduced average time-to-hire by 45% and streamlined recruitment workflows significantly.
- Fostered collaboration and consistency across teams by working closely with product managers, designers, and engineers to deliver cohesive product experiences throughout development cycles.
- Delivered complete user flows and interactions for the mobile application in less than four months, achieving
15,000+ downloads within first quarter of launch.
- Created visual designs and marketing assets for promotional campaigns that strengthened brand identity and supported successful product launches across multiple digital channels.Koru Technologies Pune
Senior Web Designer May 2013 - May 2016
- Assisted with development of product strategies and roadmaps, contributing design perspective to strategic planning sessions and winning NorthStar Award three consecutive years.
- Mentored 8 junior designers and helped them develop their skills through regular feedback sessions, design critiques, and hands-on training in modern tools.
- Participated in design reviews and critiques to continuously improve quality of product designs while staying current on industry trends and best practices.
- Led design sprints and rapid prototyping efforts that accelerated product development cycles by 30% and enabled faster validation of design concepts with users.
Vishesh Designer Pune
Senior Web Designer Oct 2011 - May 2013
- Designed, prototyped, and implemented website improvements on WordPress platform, earning Hall of Fame
Award for maximum contribution to company's annual revenue growth.
- Managed budgets and resources for design projects while providing design guidance and support to other departments within the company for various initiatives.
Petals Informatics Pune
Web Designer May 2010 - Oct 2011
- Designed layouts and converted them into functional websites for various government projects including MPSC and Setu, receiving special recognition from Chief Minister.
- Ensured optimized output regarding compatibility, time efficiency, and cost effectiveness based on client requirements and project specifications for government digital transformation initiatives.
ImagePoint Technologies Pune
Trainee Web Designer December 2009 - May 2010
- Associated with senior designers for designing and coding on company websites, building foundational skills in web development and visual design during training.
