Yugishtha Shrivastava

I am a versatile creative professional with extensive experience in marketing communications and a strong focus on performance marketing, digital experiences, storytelling and campaign management. My career journey has allowed me to lead creative teams, including designers, cinematographers, and writers, where I have successfully driven brand growth through innovative and strategic thinking. Currently consulting, I thrive on brainstorming new ideas and crafting impactful marketing campaigns.

Outside of work, I find joy in strumming my ukulele, revisiting favourite shows, and exploring new books.

Creative Director – Brand at AppsForBharat (2026-02 – Present)

• Lead brand and creative strategy across digital and product touchpoints
• Oversee campaign execution and ensure consistent brand storytelling
• Drive content across social, performance, and in-app channels
• Collaborate with cross-functional teams to align brand with business goals

Creative Marketing Consultant & Gen AI Mentor at Self-Employed (2024-04 – 2026-01)

Since 2024, I've transitioned into independent consulting, leading strategic marketing and branding initiatives for clients across Europe and India. My work spans diverse sectors—including healthcare, education, cryptocurrency, and more. Alongside consulting, I also serve as a Gen AI mentor with Employability, guiding learners and professionals on leveraging AI tools for creativity, efficiency, and career growth.

Creative Lead at QI Spine Clinic (2022-12 – 2024-04)

• Led content-driven strategies that boosted overall revenue across social media, digital campaigns, and performance marketing
• Developed creative approaches for Performance Marketing
• Conducted UX/UI research and patient app development, including automation of progress reports and user journey mapping
• Managed the creative team, overseeing brand management, internal communications, and the launch of new brand initiatives
• Defined and revamped brand tone and voice, developed a new visual language, and crafted in-clinic communication and writing styles

Brand Manager at CoinField (2021-05 – 2022-12)

• Led innovative marketing campaigns in the cryptocurrency and blockchain space, driving creative strategy and social media management
• Prepared comprehensive marketing reports, managed social media, and crafted creative strategies
• Developed collaterals and messaging for global events

Content Manager at EduSmart (2020-07 – 2021-04)

• Developed and managed educational content across various platforms
• Oversaw SEO-focused content and performance-driven study materials
• Specialized in legal content writing
• Created and featured in educational videos on their channel

Master's Internship at Cognuse (2020-10 – 2021-12)

• Learnt about HealthTech space in Tallinn
• Helped with creative integration, SM Posting and learning content for the CoNurse App

Copywriting Intern at Propaganda India (2017-05 – 2017-06)

Worked on content solutions for various brands. I wrote copies and helped with the creative executions for Max Life Insurance, Xiaomi Redmi, The Oberoi Bangalore, The Future Group, etc.

Copywriter at Bestow (2018-04 – 2019-03)

• Developed comprehensive copywriting and branding strategies for national and international clients
• Crafted both visual and written language tailored to client needs
• Created advertising materials for various ATL and BTL campaigns
• Conducted research and ideation for packaging design, along with creative development and strategic planning

Content Writer at AfilliateVIA Online Media (2014-05 – 2015-06)

• Created content for technical blogs such as androidsigma.com
• Composed blog articles for various websites
• Blogged on WordPress, focusing on SEO and SEM
• Managed and wrote overall content

Rural Marketing Intern at Impact Communications (2017-10 – 2017-12)

Rural Marketing intern, working with client servicing and content teams for brands like Fevikwik, Mahindra, Bajaj, Colgate, etc.

Member, Outgoing Global Internships Program at AISEC (2014-09 – 2014-11)

• Awarded best delegate at the Local Committee meet
• Helped with the Outgoing Global Internship Program and participated in activities, jives, discussions, meeting

Volunteer teacher at Teach For India

Volunteer teacher for an underprivileged school.

Development Sector Intern at Bhasha Research And Publication Center

Worked in the tribal areas of Gujarat helping with documentation and proposals to help endangered language and culture research.

Development Sector Intern at Indian Red Cross Society

Made a documentary for the Red Cross on Thalassemia awareness.

Masters in Digital Learning Games (Creative Technologies) in Creative Technologies – Tallinn University (2019-09 – 2021-06)

BA in Media & Communications in Media & Communications – Symbiosis Centre for Media & Communications (2015-09 – 2018-06)

Schooling – Kendriya Vidyalaya EME, Vadodara