Yuvraj Nagpal

Multidisciplinary creative professional with a strong foundation in fashion design, styling, and visual art direction. Skilled at translating concepts into cohesive brand identities and visual narratives. Brings over 20 years of experience, including launching an independent fashion label, leading high-impact editorial and commercial shoots, and driving brand strategy for fashion designers and retailers.

Combines creative intuition with strategic thinking to build compelling, purpose-driven brands.

Brand Strategy Consultant - Dhurthi and Bhoomiverse - Bengaluru

(2025-01 - 2025-06)

• Spearheaded brand strategy for a sustainability-driven in-house brand and marketplace.
• Directed visual storytelling across digital platforms, product design, and campaigns.
• Oversaw creative direction for product curation, photography, and quality standards.
• Designed a digital lookbook and a cohesive visual asset bank to anchor brand expression
• Brought the brand to life through the concept and design of its flagship experience center in Bengaluru

Founder – Boutique Indoor & Outdoor Landscaping Design Firm - Culvate Decor

(2021-01)

• Designed bespoke indoor and outdoor green spaces for residential and commercial clients.
• Integrated biophilic and sustainable design principles into spatial aesthetics.
• Specialization in cut-flower decor, custom planters, and personalized botanical arrangements for events

Fashion Art Director & Stylist (Consultant) - Amazon Blink Studio

(2017-01 - 2021-12)

• Directed high-volume visual content production across fashion and lifestyle categories, aligning with Amazon's brand standards
• Led cross-functional creative teams including photographers, stylists, makeup artists, and set designers to deliver cohesive, high-quality imagery.
• Oversaw art direction and execution of editorial and e-commerce shoots.
• Ensured visual consistency across shoots while optimizing commercial appeal and customer engagement.

Fashion Stylist & Concept Creator (Independent) - yubustyle and ysn_creave - Delhi - Mumbai

(2012-01 - 2021-12)

• Styled editorial features and advertorials for renowned publications and brands including Architectural Digest, ICICI Bank, Gitanjali Jewelers, and Chand Begum.
• Conceptualized and executed high-impact visual narratives for print and digital campaigns, blending fashion, heritage, and luxury aesthetics.
• Curated fashion styling for designer collections and campaigns for labels like Dhruv Kapoor, Anand Bhushan, Nikhita Tandon and Renu Tandon aligning with their brand ethos and seasonal direction.
• Collaborated with retail clients such as Chunmun and Raatrani to style lookbooks and promotional campaigns.
• Managed end-to-end creative direction on shoots - from theme development and mood boarding to on-set styling and post-shoot refinements.
• Built and led cross-functional teams including photographers, models, HMUAs, and production crew to deliver visually cohesive results.

Fashion Designer - New Delhi

(2003-01 - 2012-12)

• Founded and ran a contemporary fashion label, retailing through leading multi-designer stores such as Kimaya, Ayamik, White Studio, along with a flagship store in Lado Sarai, New Delhi.
• Designed seasonal womenswear and menswear collections featuring modern silhouettes, innovative textiles, and artisanal craftsmanship.
• Curated brand visibility through fashion events, and exclusive pop-ups.
• Showcased at FDCI Fall/Winter India Fashion Week 2009, earning industry recognition.
• Exhibited collections across multiple cities including – Mumbai, Hyderabad, Chandigarh, Ludhiana, Surat, and internationally - in Chicago and Thailand expanding brand presence and client base
• Led end-to-end operations - from design and production to retail partnerships, client engagement, and brand marketing.

Diploma - Fashion Design - JD Institute of Fashion and Technology (2002-01) Delhi