Zain Shaikh

Product Marketing and GTM-focused professional with 8+ years of experience driving revenue across B2B and B2C markets in the US, UK, and India. I bring a sales-led perspective to positioning, messaging, and go-to-market execution, built from years of actually working these functions at the frontline. I have hands-on experience developing ICP-driven narratives, improving funnel conversion, and creating messaging that helps sales teams close better.

Certified in Product Marketing from Young Urban Projects (2026), covering positioning, GTM strategy, consumer psychology, pricing, sales enablement, and user research.

Sales Development Representative (SDR) - Drip Capital - US

(2025-11)

• Generated pipeline for the US SMB segment by designing and executing ICP-aligned outbound campaigns covering research, sequencing, outreach, and qualification.
• Built and tested messaging frameworks based on customer pain points like cash flow gaps and trade friction, improving both response rates and the quality of leads entering the funnel.
• Worked closely with leadership to sharpen target segments and GTM approach by feeding conversion insights from outreach back into the strategy.
• Turned discovery-stage insights into concrete inputs for positioning and sales narratives used across the team.
• Maintained CRM data in HubSpot and Apollo to track funnel performance, spot drop-off points, and continuously improve outreach quality.

Sr. Executive – Business Development - Zell Education

(2025-01 - 2025-11)

• Converted high-intent leads by matching product messaging to individual user goals around career growth, ROI, and skill transition, achieving 110% of monthly revenue targets consistently.
• Improved lead-to-sale conversion by 20% by rewriting demo narratives and objection-handling frameworks to make product value more relevant and specific to each buyer segment.
• Captured recurring patterns in customer decision-making and shared those insights with marketing and product teams to improve how the product was positioned and communicated externally.
• Ran webinars and demos that translated product capabilities into outcomes buyers actually cared about, acting as a key sales enablement resource for the team.
• Managed post-sale handoffs carefully to support retention and long-term customer value.

Retention & Sales Executive - Tech Mahindra (Three UK) - UK

(2023-11 - 2025-01)

• Handled 100+ customer interactions daily across UK markets, developing strong instincts for value articulation and competitive positioning under real sales pressure.
• Reduced churn by 15% through a communication approach focused on empathy, proactive problem-solving, and needs-aligned messaging.
• Consistently hit 120% of weekly sales targets using consultative selling techniques and product-specific demos tailored to individual customer situations.

Customer Service Representative - Chase Bank US - US

(2022-10 - 2023-07)

• Managed 50+ customer queries daily with a 90%+ satisfaction score, developing strong product communication habits through high-volume, real-time customer interaction.
• Identified upsell opportunities within service conversations using need-based questioning, converting support interactions into qualified leads.

Operations & Supply Coordinator - Hybro Foods Pvt Ltd

(2017 - 2022)

• Managed end-to-end B2B supply chain operations and maintained 100% order fulfillment across key accounts.
• Led the Hybrofresh retail expansion, growing revenue by 30% through B2C market development and new channel initiatives.
• Renegotiated supplier contracts to cut delivery timelines by 12% while maintaining strong, long-term partner relationships.

Product Marketing Certificate - Product Marketing - Young Urban Projects (2026)

Bachelor of Commerce - Commerce - Mumbai University