Client & Project Lead with 15+ years of experience in creative agencies, consulting and production
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Client & Project Lead with 15+ years of experience across creative agencies, consulting and production companies, delivering integrated communication, branded content and production projects for international brands. Throughout career, worked at the intersection of client management, project leadership and production, acting as the link between clients, creatives, strategists, producers and multidisciplinary teams to transform complex ideas into concrete results. Led projects for brands including Dolce&Gabbana Beauty, Notino, Eni, Intesa Sanpaolo, Subito.it, Pfizer, Bayer and Novartis, across industries such as Beauty, Luxury, Energy, Finance, Healthcare and Entertainment.
Combines strategic thinking with hands-on execution, building trusted client relationships, coordinating cross-functional teams and ensuring projects move efficiently from brief to delivery, without losing sight of quality, business goals and the people behind every project.
Account Director - Spring Studios - Milan
(2024-01 - 2026-03)
Led integrated communication projects from briefing to final delivery, including ATL/ADV campaigns (pre-production, production and post-production), photo & video shoots, social media, branding initiatives, media activations and events (primarily beauty & luxury clients). Oversaw project planning, timelines, budgets and resource allocation across multiple concurrent projects. Managed day-to-day client relationships, ensuring strategic alignment, operational excellence and stakeholder satisfaction throughout project lifecycles.
Coordinated multidisciplinary teams across Strategy, Creative, Production, Post-Production and Events to deliver integrated campaigns on time and within budget. Supervised account teams, providing direction, prioritization and quality control across project execution.
Senior Project Manager & Digital Consultant - EY - Milan
(2022-03 - 2023-12)
Managed and provided consulting support for complex digital transformation projects across Content, UX/UI, Strategy and Digital Experience. Led multidisciplinary teams and coordinated project delivery across complex programs, ensuring alignment between business objectives, timelines and stakeholders. Supervised a dedicated editorial team responsible for the creation, governance and optimization of institutional digital content and DAM platforms.
Acted as PMO lead, overseeing planning, reporting, governance activities and cross-functional collaboration across multiple initiatives. Served as Scrum Master and primary client contact for cross-channel digital, social and ATL projects, facilitating stakeholder alignment and Agile delivery.
Senior Project Manager - TBWA Italia - Milan
(2019-11 - 2022-02)
Managed integrated communication projects across digital, social, ATL and branded content, coordinating multidisciplinary teams from briefing to delivery. Acted as the primary client contact, translating business needs into actionable project plans and ensuring seamless collaboration between clients and internal teams. Served as Scrum Master for cross-functional teams, facilitating Agile workflows and ensuring efficient project execution.
Produced video and multimedia content, coordinating production partners, creative teams and external suppliers throughout the production lifecycle. Supported strategic communication initiatives for major corporate clients, ensuring high-quality delivery, timeline adherence and stakeholder alignment.
Digital Project Manager - H2H - Where Things Happen - Milan
(2019-01 - 2019-10)
Managed digital communication projects across social media, websites, digital campaigns and marketing automation initiatives. Coordinated multidisciplinary teams, ensuring project delivery, timeline management and alignment with client objectives. Served as the primary client contact for key accounts across Retail, Telco and Food & Beverage sectors.
Supported the development of digital marketing strategies, always-on communication activities and new business initiatives. Mentored junior project managers, promoting project management best practices and day-to-day operational excellence.
Digital Project Manager - AKQA/H-ART - Milan
(2015-02 - 2018-12)
Managed integrated digital, social and experiential projects, coordinating multidisciplinary teams of up to 10 people, including internal resources and external partners. Served as the primary client contact for leading brands across Finance, Insurance, Telco and Digital Marketplace sectors, ensuring alignment between business objectives and project delivery. Coordinated the development of digital communication campaigns, collaborating with Strategy, Creative, Production and Technology teams.
Oversaw the production of digital and video content for advertising and social media campaigns, managing suppliers and production workflows. Managed unconventional events and experiential marketing initiatives, ensuring seamless execution from planning to on-site delivery.
Digital Project Manager & Strategist - INSANA - Milan
(2012-03 - 2014-11)
Developed digital strategies and managed communication projects for leading pharmaceutical and healthcare brands, supporting brand positioning and digital growth. Planned and managed digital advertising campaigns across Google Ads and Facebook Ads, optimizing performance and campaign execution. Created and managed digital content strategies, including websites, blogs, social media and digital PR initiatives.
Coordinated SEO, SEM and web analytics activities to support digital performance and audience growth. Managed external suppliers and expanded the agency's outsourcing network, while supporting the organization of on-field and on-air events.
Account Manager & Community Manager - SHOW-REEL - Milan
(2010-12 - 2012-01)
Managed client relationships and supported new business development through lead generation and digital consulting activities. Developed social media strategies and communication projects to strengthen brand positioning and online presence. Managed social media communities and digital content across websites, blogs, digital PR and email marketing initiatives.
Contributed to one of Italy's earliest YouTube branded web series productions, coordinating influencer marketing and digital content production. Supported SEO, SEM and web analytics activities to improve digital performance and campaign effectiveness.
Marketing Internship - BLACKBIRDS - Turin
(2010-01 - 2010-09)
Marketing, lead generation, internal communication, software localization, HR & recruitment support.
Museum guide & Store Manager - FONDAZIONE PISTOLETTO ONLUS - Biella
(2009-04 - 2009-11)
Guided tours (ITA/ENG), museum operations, store management and institutional communication.
Art Gallery Assistant - GALLERIA D'ARTE CONTEMPORANEA BASSANESE - Biella
(2006-04 - 2006-08)
Call-center operator - PHONEMEDIA - Biella
(2006-05 - 2006-08)
Internship - BANCA SELLA - Biella
(2001-05 - 2001-07)
Press box - RALLY DELLA LANA - Biella
(2000-07 - 2001-07)
Master's Degree - Comunicazione per le Istituzioni e le Imprese (Institutional & Corporate Communication) - Università degli Studi, Torino (2006 - 2009)
Bachelor's Degree - Comunicazione & Società (Social Communication) - Università Statale, Milano (2002 - 2006)
