Alessandro Montanini

Senior Manager with more than 25 years of experience as Purchasing Manager before and Marketing Director now. Having had the chance to work in an international environment with a look at both sides of the business, I developed my ability in people management, target achievement and market analysis, establishing strong relationships with partners and stakeholders.

ITCG Marketing Director at Canon Italia S.p.A (2024-02 – Present)

Member of the Italian leadership Team and responsible for both Product Marketing and Trade Marketing Team (9 people). Development of short & long term marketing strategies and plans, planning and control of marketing funds (MDF and Opex).

• Main objectives: TGT Mash Achievement, P/L control and management, product life cycle and sales goal definition for the entire product group portfolio (Cameras, Lens, Videocameras, Printers), people development
• Reference Channel Distributions: Consumer Electronics, Photo Retailer, System Integrator, E-Commerce
• Main achievement: reached 36% Volume Market Share in Mirrorless and 23% in Printers (2025)

ITCG Marketing Senior Manager at Canon Italia S.p.A (2021-01 – 2024-02)

ITCG Product Marketing Manager at Canon Italia S.p.A (2018-03 – 2021-01)

Purchasing Manager Accessories at Mediamarket S.p.A. (Media World) (2015-05 – 2018-03)

Managing a team of 6 Buyers and 1 Category Manager. In charge of the Accessories Business, from Wearables to Gaming from Smartphone Accessories to Drones and IOT Devices (more than 100 suppliers).

• Yearly Contracts renewal, forecast planning, suppliers profitability monitor, scouting for new market trends, market analysis
• Main achievement: 45% wearable market share and more than 50% in drones (2017). Implementation of the first dedicated Gaming Area in Media World Bergamo

Purchasing Manager Photo at Media World (Mediamarket S.p.A.) (2014-06 – 2015-03)

Purchasing Manager IT & TLC at Saturn (2013-03 – 2014-06)

Major Domestic Appliance Buyer at Saturn (2013-01 – 2013-03)

Buyer Audio, Car, Navi, Hi-Fi, and Home Entertainment Team Leader at Saturn (2012-01 – 2013-01)

Home Entertainment Buyer at Saturn (2007-01 – 2012-01)

Home Entertainment Buyer (Music and Books) at Media World (Mediamarket S.p.A.) (2003-02 – 2007-01)

Home Entertainment Buyer (Music, Home Video, Books) at Carrefour Italia (1999-12 – 2003-02)

• Yearly contract renewal, promotional plan, order management, assortment range, stock management, supplier's profitability monitor

Musical Instrument Department Manager at Ricordi & C S.p.A (1995 – 1999)

Sales Assistant at Ricordi & C S.p.A (1991 – 1995)

School Diploma in Accounting – Istituto Paci, Seregno (1991)