Ana Castello

VERSATILE SR. GRAPHIC DESIGNER with a passion for creating memorable brand identities. Trusted by top clients to deliver innovative design solutions on time and under budget. Skilled in print, packaging, branding, and web design, With the ability to handle all aspects of graphic design from conception to completion

Sr. Graphic Designer - GLAXOSMITHKLINE Lab (GSK) - Buenos Aires, Argentina

(2023-01 - 2024-12)

Brand Haleon: Art direction and implementation of the new design system for the new brand Haleon for workspaces according to the international brand book. Management of the complete creative process, which involved creating large-scale graphics and signage signs across the industrial site, providing print-ready artwork. This completed project introduced this new brand to the Buenos Aires site.

Brand and web designer - SUMO & PREVEMED HEALTH CARE CENTRE - Buenos Aires, Argentina

(2018-01 - 2022-12)

Promoted brand identity by creating company logos and delivering an attractive, user-friendly, unique website for adaptive design. Increased site usage by 30%. Improved overall brand aesthetics, through the use of high-quality graphics, typography choices, color schemes, and layout principles. Other websites designed:

• http://www.sumosa.com.ar
• http://www.owitss.com
• http://www.labcordoba.com.ar
• http://www.estudiomarcas.net

Graphic designer - UNILEVER DE ARGENTINA - Buenos Aires, Argentina

(2010-01 - 2018-12)

Working closely with the Internal Comms Manager and team a wide variety of print and digital materials for Boards were created, improving online and offline brand consistency. Assets included: Digital and print boards for all LATAM, with sections for every brand, Presentations, mail design, social posts, print collateral, banners, merchandise, and large-scale graphics for special events were part of the daily work. Improved employee engagement by 70%.

Packaging designer - S.A. IMPORTADORA Y EXPORTADORA DE LA PATAGONIA - Buenos Aires, Argentina

(2002-01 - 2010-12)

Designs for more than 300 packaging items, were designed for La Anonima Supermarket's white label, in various categories such as food, home care, and personal care. Artwork for printing was also delivered. At times, the creative process involved supervising professional photo sessions. This new business venture increased the company's sales by 30% for over a decade.

App designer - GEORGE KRUPP COIN´S COLLECTION - Buenos Aires, Argentina

(2010-01 - 2010-12)

Exclusive Front-end design developed for George Krupp's private app, used to show his private ancient coin´s collection at his private museum.

Co-founder - STUDIO MARCAS D&C - Buenos Aires, Argentina

(2004-01)

CO-FOUNDER OF STUDIO MARCAS D&C, + 20 years. Author of all the graphic design shown on this website

Bachelor Degree - Graphic Designer - Buenos Aires University (UBA)

Course - Fundamentals of Digital Marketing - Google Academy

Course - Creating Web Pages HTML 5/CSS3 - University of Wisconsin

Course - Creating Wordpress Websites - University of Wisconsin

Course - Creating Web Pages HTML 5/CSS3 - Special Courses organized by Buenos Aires Government

Course - Photography - Fotoclub BsAs

Course - Wordpress 5.1 - Educación IT, BA

Course - Wix Master - Wix Ed, online Platform

Course - Ux Design - Google Academy Coursera online Platform