Anca Acaru

Social Media & Communication Specialist with experience across creative agencies and brands, working on branding, integrated campaigns and digital communication. Over the past years, I have increasingly focused on social media, developing social strategies, editorial formats, content and e-commerce projects, while also supporting Meta campaigns and collaborating with creative, marketing and cross-functional teams during my experience at Deloitte. I work to make brands recognizable on social media by translating positioning, insights and trends into content, formats and community interactions able to capture attention, maintain a consistent tone of voice, build relationships with audiences and strengthen brand preference.

Social Media Manager - Freelance

(2025-01 - 2026-01)

• Developed social media strategies, editorial plans and content
• Managed comments, DMs and community interactions, ensuring brand tone of voice
• Monitored engagement metrics and performance for optimization

Brand&Communication Strategist - ACNE - Deloitte Digital - Milano

(2021-01 - 2025-12)

ACNE is a leading international creative agency. I worked on brand strategy, communication campaigns and digital strategy

• Brand strategy, architecture, identity and positioning
• Development of campaign concepts
• Defining the messages and omnichannel brand communication in order to ensure brand consistency
• Digital channel and content strategy
• Qualitative and quantitative research: analysis of target, market and brand to define insights and opportunities

Junior Communication Strategist - Eggers 2.0 - Torino

(2017-01 - 2018-12)

Eggers is a creative agency that selects top university talents each year. I contributed to social media, advertising, event planning, and branding projects for real clients.

Master - Brand Management & Communication - IED Milano (2019-01 - 2020-12)

Bachelor's Degree - Communication Sciences - Università degli studi di Torino (2014-01 - 2018-12)