Antonio Sicilia

Senior commercial and marketing leader with 15+ years of experience in high-technology industrial sectors, operating in international, engineering-driven niche markets where innovation, technical complexity, and customized applications drive growth.

My career spans geotechnical and infrastructure materials, subsea and energy transmission cable systems, industrial automation, and integrated access control solutions.

I currently manage global key accounts in advanced polymer materials for cable manufacturing, where commercial success depends on product qualification, technical approval with customer R&D, and alignment with engineering and product management.

I have consistently operated in senior B2B environments with EPC contractors, OEMs, system integrators, and engineering consultancies, leading complex negotiations, long-term commercial programs, and international business development in technical markets.

My experience includes commercial strategy execution, sales and marketing planning, forecasting and budget support, and cross-functional coordination across sales, marketing, product management, and technical teams. I have contributed to go-to-market strategy, portfolio positioning, pricing and value strategy, marketing execution, and market intelligence.

I bring a strong customer-centric and results-driven approach, focused on revenue growth, margin optimization, KPI performance, and key account development, with a leadership style based on accountability and cross-functional governance aligned with business objectives

January 2026– Present

Hanwha Wire & Cable (Polymer manufacturer for cable industry) Global Key Account Manager – Start-up Project

• Manage global strategic accounts in high-technology cable materials industry, focusing on polymer compounds for HV/EHV, subsea and energy transmission applications in international niche markets
• Lead consultative B2B commercial activities including pricing strategy, contract negotiation, supply coordination and claims management in long-cycle industrial programs
• Ensure alignment between customer R&D/engineering teams and internal product development for highly customized, application-specific solutions requiring formal qualification and homologation

Assa Abloy Entrance Systems (Global leader in access solutions)

January 2023 – December 2025

Product Manager New Applications Europe

• Defined product strategy and go-to-market for industrial automation and integrated access control solutions in complex manufacturing and logistics environments
• Translated customer engineering requirements into product roadmaps for customized, application-driven industrial systems
• Led market intelligence, benchmarking and competitive analysis to identify new innovation-driven industrial applications
• Supported consultative selling processes with OEMs and system integrators in international B2B environments

September 2019 – December 2022

EMEA Key Account Manager – Automotive & Intralogistics

• Managed key accounts across OEMs, system integrators and intralogistics operators in EMEA in long-cycle industrial automation projects
• Led consultative, solution-based selling in engineering-driven environments with complex technical and commercial requirements
• Managed tenders, negotiations and multi-year commercial programs in smart factory and warehouse automation ecosystems
• Developed new business opportunities in industrial automation, logistics and safety systems across international markets

March 2015 – August 2019

Business Unit Manager Italy & Board Member

• Full P&L responsibility for industrial automation and access control business unit in international B2B niche markets
• Defined commercial strategy, pricing architecture and channel development aligned with engineering-driven product portfolio
• Led cross-functional teams (sales, engineering, operations) ensuring execution of growth and profitability objectives
• Developed OEM and system integrator business in automotive manufacturing and intralogistics automation sectors

Nexans (Global cable and electrification solutions provider)

March 2012 – February 2015

Business development manager (EMEA) - Subsea & Energy Cables -

• Developed international business in subsea power cables, offshore wind and energy transmission infrastructure in highly technical markets
• Managed EPC contractors, OEMs and engineering consultancies in complex, long-cycle infrastructure projects
• Built market intelligence and opportunity pipelines for energy transition and subsea cable applications
• Led consultative sales processes in engineering-intensive environments with strong technical-commercial integration

Italian Cable Company (LV/MV power cable manufacturer)

July 2009 – February 2012

Worldwide Sales Manager (Africa & Middle East)

• Defined regional sales strategy for LV/MV power cables in infrastructure and energy distribution markets
• Developed distributor and EPC networks in emerging international markets
• Managed consultative B2B sales with utilities, EPC contractors and engineering firms
• Supported customized solutions for electrification and infrastructure development projects

Prysmian (Cable manufacturer for energy and infrastructure)

May 2008 – June 2009

Export Area Manager (Europe & Balkans)

• Managed export sales of fiber optic and telecom cable systems in international infrastructure markets
• Developed relationships with telecom operators through tenders and framework agreements
• Expanded distribution networks in competitive, technology-driven telecom environments
• Supported project-based sales in telecommunications infrastructure ecosystems

Sireg (Geotechnical & construction solutions)

May 2005 – April 2008

• Provided technical-commercial support for geotechnical and infrastructure applications
• Developed customized solutions for construction and industrial projects
• Supported client engineering teams in application design and material selection

• Master in Accounting & Finance – Epoché, Milan
• Bachelor Degree in Economics and Trade – University of Milan Bicocca
• April-June 2004: Linkoping University (Sweden) for thesis research
• September 2002 – June 2003: Lyon2 University (France)