Beatrice Marcotti

I am working as Director of Account & Content Management for a Digital Communication agency in Varese. In this role, I am responsible for producingtextual content (copywriting) and creating cohesive narratives (texts, images, videos) for client communication channels, primarily social media platforms, as well as websites, slides, and events. My work focuses on developing creative concepts based on relevant insights, defining a consistent tone of voice, and crafting effective storytelling to meet specific objectives, such as awareness campaigns, audience engagement, traffic building, and editorial content.

Currently, I am responsible for the entire account and content department of the agency, as well as managing work coordination with the graphic and production departments.