Benedetta Pini

Editor, copywriter, content writer & strategist, with 10+ years of experience in crafting compelling content for web, socials, and blogs, with a strong focus on storytelling, SEO, and industry trend analysis. Detail-oriented, curious, and collaborative, I specialize in creating high-quality content that enhances a brand’s image and engages its target. My top priority is ensuring the quality and consistency of a project's communication with its target audience, whether it's editorial or branded content. I am dedicated to devising an overall strategy to enhance traffic, reinforce community engagement and authority, and cultivate inspiring partnerships. Curiosity and creativity are complemented by precision, leadership, and methodology, as creativity thrives on practicality – and vice versa.

Freelance Editor & Content strategist

May 2023 - Present

• Developing communication strategies and crafting compelling content aligned with brand identity, tone of voice, and objectives. I tailor content for various platforms (social media, newsletters, blogs) to build a cohesive and up-to-date ecosystem that strengthens brand engagement.
• Monitoring performance through regular reports to track goals, analyze results, and refine strategies.
• Creating and executing editorial strategies and content to maximize visibility and search engine rankings through SEO optimization, keyword research, and performance analytics.
• Researching and analyzing industry trends to ensure content relevance and enhance online presence.

Co-Founder & Editorial Director, 77 magazine

November 2014 - Present

• Ideation and creation of PED and content for the website and social media, ensuring SEO optimization and brand identity consistency, while coordinating both operational and creative teams.
• Pitching, writing, editing and proofreading articles (reviews, interviews, social media copy).
• Managing a team of 10, supervising and reviewing content quality across online and print platforms to uphold editorial and aesthetic standards while meeting target expectations.
• Conducting research and industry analysis to generate relevant content, contributing to an 11K+ follower growth on Instagram over 5 years.
• Securing design and communication strategy consulting projects – e.g. Sguardi Altrove Film Festival, where I led the event’s rebranding—doubling the festival’s audience and achieving its first-ever sold-out edition.

October 2019 - Present

• Supervision of exams for Film History and Criticism class.
• Writing academic articles and conducting research, refining writing and content review skills.

Editor, i-D Italy

June 2018 - April 2023

• Supervision of a steady flow of pitches and content (editorial and branded), focusing on storytelling to appeal to the local target and on SEO to boost online visibility.
• Created and implemented a global cross-platform strategy to increase site traffic and social media followers: site traffic increased +5% monthly and IG followers increased by 20K+ in 2 years.
• Secured partnerships with brands interested in reaching cultural local communities – such as Diadora, Nike, Carhartt, Converse, Dyson, Vibram, MUBI – by building a strong PED that established i-D as the most culturally relevant media platform in Italy.
• Ideated, planned and executed editorial and commercial branded content. Received recognition for leading the top performing partnerships of 2022 – including the highest budget project i-N SESSION for VJC involving 4 international teams.
• Coordination of the editorial and creative team of 10+ members (mostly remotely), and managing freelancers.
• Scouted influencers, artists, communities, photographers, and talents for content creation collaborations.

April 2019 - November 2019

Engaged in editorial tasks such as researching and drafting news, articles, reviews, and website content, focusing on SEO.

2016-2018, Master Degree in Cinema, TV and production, University of Roma Tre – Grade: 110/110

2012-2016, Bachelor Degree, Arts & Literature, University of Milan