Freelance Content Manager (2025-09 – Present)
- Manage bilingual product and website content for a design e-commerce store using Shopify, ensuring consistency in brand voice and presentation.
- Write and edit SEO-focused copy, including product descriptions and website content, and review visual assets for quality and consistency.
- Work closely with developers on website updates and improvements, supporting UX, content structure, and the development of new pages.
- Contribute to digital contnt strategy, content planning, and workflow development.
Project Manager at Frank Studio (2019-02 – 2025-08)
Managed digital content, e-commerce, website design, branding, print, and photographic production projects for the agency and its luxury fashion and design clients, overseeing timelines, resources, budgets, and client communication from brief to delivery.
- Created content for Frank Studio's own communications, writing website copy, social media posts and newsletters to communicate the agency's projects and activities.
- Managed newsletter distribution and analysed campaign results to assess engagement and performance.
- Acted as primary client contact, coordinating multiple concurrent projects across internal teams and external collaborators.
- Managed quality assurance for visual assets and multilingual content, ensuring accuracy, consistency and alignment with client requirements.
- Managed photographic fashion shoots, coordinating creative teams, suppliers, locations, budgets, product logistics, presentations and approvals.
- Clients included: Molteni&C, Roberto Cavalli, La DoubleJ, Pierre-Louis Mascia.
Studio Manager & Communications Manager at Atelier Biagetti (2014-02 – 2019-01)
Managed studio operations and communications while leading the studio's press office and international media relations.
- Led written, visual and digital communications across press releases, newsletters, website content and social media.
- Wrote and edited press releases, newsletters, product descriptions and communications materials in English and Italian, maintaining a consistent studio voice across channels.
- Acted as primary contact for international journalists and built press relationships across Europe, the US, South America, China, Japan and Australia.
- Secured international editorial coverage, increasing print publications from approximately 10 to more than 20 in one year.
- Organised communications and events around Milan Design Week and Design Miami, coordinating internal teams, external collaborators and international stakeholders.
Freelance Translator & Editorial Consultant (2014 - 2024)
Supported international editorial and design projects through translation, content coordination, and bilingual communication.
- Translated and adapted texts from Italian to English for publications including Wallpaper*, Ark, and Triennale Milano.
- Collaborated with journalists, curators, and designers to prepare clear, effective content aligned with project requirements.
- Coordinated content contributions and ensured accuracy, consistency, and readiness for publication.
Senior Project Manager at Atelier Biagetti (2008-02 – 2014-01)
Managed digital content, campaign, and creative production projects for YOOX Group and other high-profile clients, overseeing timelines, resources, stakeholder communication, and delivery across online and offline channels.
- Acted as the primary liaison between the studio and client-side marketing, tech, and press teams, ensuring clear communication and efficient project delivery.
- Led and mentored a team of 8 designers, overseeing recruitment, workload planning, quality control, and project delivery.
- Prepared and delivered client presentations, status updates, and project reporting, maintaining clear communication and stakeholder alignment throughout the project lifecycle.
- Managed the delivery and quality assurance of multi-channel marketing campaigns across key commercial periods, coordinating assets in multiple formats and overseeing localisation into seven languages (EN UK, EN US, IT, FR, ES, SV, JP).
- Managed social media content for design clients, primarily on Facebook, including content planning, copywriting and publication.
Executive Assistant at Ernst & Young Business Advisory Services (2007-02 – 2008-01)
Provided administrative and operational support to senior managers and partners within a consulting environment.
- Managed complex scheduling, international meetings, and travel coordination.
- Coordinated confidential client documentation.
- Managed invoicing and client follow-up.
Business English Teacher at Linguarama (2005-09 – 2007-01)
Delivered corporate training to professionals, focusing on business and cross-cultural communication.
