Christina Coego

Bilingual operational leader with over 15 years of experience building and running Italian market operations for international technology companies, across Sales Operations, P&L management, market entry, and cross-functional team leadership. At Viacom (MTV Networks), I constructed the Sales Ops function for a 30-person commercial team from the ground up: CRM setup, revenue forecasting, performance dashboards, and a digital tool rollout that reduced approval time by 75% and freed the equivalent of five FTEs, alongside a Barter P&L turnaround from a £700k annual loss to a €300k gain. I have established the Italian market operation for two international companies, owned revenue performance against C-level targets, and built the coordination layer that kept product, legal, commercial, and operational teams working in the same direction.

Detail-oriented and client-focused, I am equally comfortable at the strategic level and in the day-to-day operational detail, and I place value on developing the people and processes I work alongside. MBA from SDA Bocconi, Milan.

Business Operations Manager at Xolo Italia Srl (2025-10 – 2026-04)

Built the operational architecture for Xolo's Italian division from scratch, evolving service delivery into a scalable, repeatable model for a SaaS platform serving expat freelancers and self-employed professionals.

• Operating Model: Built the frameworks, workflows, and documentation to move manual service delivery into a standardised, cost-efficient structure from zero.
• Customer Activation: Increased same-day customer activations from 20% to 80% through improved team coordination and ownership design.
• Resolution Times: Reduced average ticket resolution time by 23.8% through standardised internal guides and cross-functional training.
• Regulatory Compliance: Conducted structured analysis of Italian fiscal and regulatory requirements, translating findings into product specifications, operational procedures, and SOPs.
• Cost Optimisation: Led a service delivery restructure targeting €45k in annual cost reduction while increasing volume capacity.
• Cross-Functional Alignment: Primary coordination point across Product, Legal, Customer Support, and Service Delivery, resolving bottlenecks and improving the end-to-end customer journey.

Consultant, Sales Operations & Customer Success at ConsultingMix (2023-10 – 2025-10)

Optimised sales processes for B2B SaaS clients across multiple sectors, improving pipeline conversion and revenue cycle efficiency.

• Analysed qualitative and quantitative customer data to identify growth opportunities, prioritise improvements, and reduce churn.
• Delivered recommendations to client leadership on commercial performance and value proposition clarity.

Strategic Business Development Senior Manager at Athics Srl (Gruppo Yoda) (2021-03 – 2023-09)

Built inbound, outbound, and event-based sales pipelines from zero for an enterprise AI SaaS platform, generating 500+ qualified leads in Year 1 and exceeding company targets.

• Designed CRM workflows and performance dashboards used across the commercial team to standardise reporting and pipeline management.
• Completed the internal AI Academy programme, gaining working knowledge of LLM architecture and conversational AI functionality.

Consultant, Business Development & Customer Success at ConsultingMix (2017-10 – 2021-02)

Developed GTM strategies and value propositions for B2B clients, contributing to measurable revenue growth across accounts.

• Improved client conversion rates by over 50% through structured sales process design and pipeline development.

Business Development & Sales Operations Director at Hyper TV Srl (Connected-Stories) (2014-01 – 2017-08)

Built and led a 10-person cross-functional team across BD, Customer Success, Product, and UX in a hands-on, start-up environment.

• Achieved a €750k increase in enterprise revenue within 12 months alongside a 50% improvement in team productivity through KPI frameworks and performance dashboards.
• Implemented GTM strategy for an AI SaaS advertising platform, leading product positioning, sales operations, and cross-functional coordination.

Business Development & Sales Operations Director, Italian Market at Peach (ex DG.it) (2012-04 – 2013-12)

Established the full market entry operation for a US SaaS platform entering Italy from zero: GTM strategy, sales pipeline, client acquisition, and operational reporting.

• Generated €900k in recurring revenue in Year 1; market positioning and commercial foundations contributed directly to a profitable acquisition by a UK buyer.
• Managed approximately 30 enterprise prospects and 15 key accounts; reported weekly on market performance to European C-level against growth targets.
• Coordinated with distributed US and European teams across product, technical, and customer support functions throughout the market entry lifecycle.

Revenue Operations & Account Manager at Viacom (MTV Networks) (2006-04 – 2012-03)

• Sales Operations: Built the Sales Ops function for a 30-person team from nothing: CRM setup, revenue forecasting, and performance dashboards across Sales, Marketing, Finance, HR, Legal, and C-level.
• Operational Efficiency: Led rollout of a digital reporting tool that cut sales order approval time by 75%, equivalent to the reallocation of five FTEs.
• P&L Turnaround: Redesigned the Barter commercial strategy cross-functionally, turning a £700k annual loss into a €300k revenue gain within 12 months.
• Regional Leadership: Italy representative for sales and reporting best practices across European markets.

Advertising Executive / Airtime Planning Manager at Viacom (MTV Networks)

Event Sponsorship Operations Executive at Alan Pascoe Sport Sponsorship (CSM)

MBA in International Business – SDA Bocconi School of Management (2010-01 – 2011-12)