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Daniel Ignacio Mateos

Daniel Ignacio Mateos

Head of Business Intelligence & Analytics

Talento
FlorenceMembro dal 22 aprile 2026
Head of Business Intelligence & AnalyticsPower BIproject managerproject managementbusiness intelligencedata analystbusiness analystCRMsalesforcesqlsql analystdata scientistexcel expertetlstatistical analysisdata visualizationdata governancebi report testing
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Head of Business Intelligence & AnalyticsPower BIproject managerproject managementbusiness intelligence

Info

Professional with thirteen years of experience in Business Intelligence & Analytics. During the last years of career focused on Manager role, perfecting management and team management skills, leading large critical projects. Very focused on business and committed to providing detailed and quality service to clients.

Proactive, enthusiastic, serious, responsible, methodical and orderly person. Always willing to continue learning and improving skills while contributing best to each new professional challenge.

Esperienza

Head of Data Science & Data Analytics at Data Life (2023-01 – Present)

Head of Data Science & Data Analytics at Data Life, a consulting and software development company in the fields of Decision Intelligence and Artificial Intelligence (Generative and Predictive) for the Fashion & Luxury industry.

  • Implementation of BI, Generative AI, Customer Behavior Analysis (Buyer Personas, CLV, Churn), and stock and sales optimization solutions with advanced forecasting algorithms
  • Direct clients such as Stefano Ricci, Jimmy Choo, Acquazzura, and Pinko
  • Partnerships with companies such as Deloitte, Temera, and Alpenite
  • Experience with all fashion channels: Retail, Travel, Outlet, ECOM, Wholesale, Franchising
  • Integration with SFSC, SFMC, GA4, and Google Ads

Manager BI & Analytics at Hipoges Iberia (2014-09 – 2022-05)

Manager of a team of 14 analysts in 3 countries: Spain, Portugal and Greece. Leading the BI & Analytics department, taking control of projects and introducing new technologies.

  • Manager of a team of 14 analysts in 3 countries: Spain, Portugal and Greece
  • Leading the BI & Analytics department, taking control of the projects and introducing new technologies (Tableau, Jira, Git, Oracle, MYSQL)
  • Dealing with external Clients (Investment Funds in UK, USA) being the reference person to cover any need for reporting, data analysis, bank account funding, forecasting, etc.
  • Working with all operations deps. (Real Estate & Marketing, NPL & PL, Corporate, Accounting, Financing, Audit, Compliance, HR) and with external providers (NFQ Advisory Services, Deloitte, Atlassian, Century 21)
  • Business Plans for portfolios under management. Development of statistical models for predicting strategies and cash flows (IRR, WAL, NPV)
  • Development of all the Reporting (internal and for Clients). KPIs and tailor made and ad-hoc reports. Regulatory reporting (ESMA, Standard & Poor's)
  • Tableau Server administrator for managing roles, accesses and hierarchies
  • Data Governance and Data Quality processes
  • Development of the internal CRM of the company
  • Planning and elaboration of the Data Warehouse of the company
  • Work management (BAU & Projects) through Jira and Confluence
  • Automation of processes through Pentaho and Git/Bitbucket
  • Connection with the SAP financial module for the extraction of invoices, rental management, sales taxation, etc.

Analyst at Bayes Forecast (2012-08 – 2014-09)

Predictive models for the Media and Communication department. Analysis of time series and Bayesian models to determine circulation and sales.

  • Predictive models for the Media and Communication department
  • Analysis of time series and Bayesian models to determine the circulation of the newspaper La Voz de Galicia and the analysis of sales of the Competition models (El Mundo, El País, La Razón, ABC)
  • Use of proprietary technology: TOL (Time Oriented Language) and MMS (Model Management System) programming language for the elaboration of statistical models

Data Analyst at Sony España (2012-01 – 2012-08)

Data analyst in the department of large accounts for Hypermarkets.

  • Data analyst in the department of large accounts for Hypermarkets (Carrefour, El Corte Inglés, etc.)
  • Use of SAP and Clickview

Formazione

Project Manager in Project Management – Italian Project Management Institute (2022-07 – 2023-01)

Master's degree in Mathematical Engineering – Complutense University of Madrid (2012-09 – 2013-06)

Degree in Mathematical Sciences - Specialty in Statistics and Operations Research – Complutense University of Madrid (2007-09 – 2012-06)

Competenze

Head of Business Intelligence & Analytics

Recensioni