SALES and operations specialist at Atria senior Living (2023-08 – 2025-10)
- Provided sales and operational coaching to improve key performance indicators
- Provided hands-on sales support and lead nurturing
- Provided business-to-business sales training to focus communities across Atria's portfolio
SALES CONSULTANT at Multiple Senior Living clients (2022-12 – 2023-08)
Providing sales consulting and short-term special project work for a number of Senior Living clients including LCB Senior Living and Sage Senior Living.
director of market development at wayfortH (2021-03 – 2022-11)
Responsible for creating new client relationships in emerging markets on the east coast for a full service move management company specializing in relocating residents from their home into senior living communities.
- Established key relationships with national providers of senior living including Benchmark Senior Living, Brightview Senior Living and Atria Senior Living
- Responsible for training new sales directors and providing ongoing coaching sales consultant at BRIDGE SENIOR lIVING (2019-06 – 2021-02)
- Work with occupancy challenged communities to assess the discovery, closing and business development skills of sales directors
- Provide coaching and training to improve closing ratios and number of leads from professional, non-paid referral sources
- Provide feedback regarding market conditions that are negatively impacting the performance of the communities and suggest pricing and/or concession programs to accelerate the pace of sales
RELOCATION at Personal (2019-02 – 2019-05)
Relocated due to wife's job change. Spent several months getting new home renovated before returning to work.
sales and operations specialist at atria senior Living (2014-11 – 2019-01)
National role, responsible for on-site trouble shooting in census challenged communities.
- Provide hands-on sales support and fill vacant roles
- Train and coach community department heads and line staff to more effectively engage in sales
- Actively assist with recruiting, hiring and training new Community Sales Directors
- Partner with Regional Vice Presidents in various regions to evaluate sales leadership of Executive Directors and provide coaching as needed
- Temporarily serve as Operations Vice President during periods of vacancy to ensure continuity of operational leadership
- During 2018 completed a six-month assignment as interim Regional Vice President overseeing seven communities with net census growth each month senior placement advisor at senior care partners (2013-12 – 2014-10)
- Responsible for developing relationships with professional referral sources to assist with the placement of clients in need of assisted living options upon discharge
- Develop contact outside the health care industry to provide referrals
- Understand through discovery the expectations of each client and provide several options that meet their needs
- Attend each tour and provide feedback to the communities and families
- Responsible for obtaining contracts from assisted living and group home communities sales and marketing director at maples of towson (2009-06 – 2012-11)
Responsible for all aspects of this 70-bed assisted living community's sales activities.
- Creation of the sales and marketing plan
- Development of professional referral sources
- Special event planning
- Driving sales and revenue growth to exceed the community's goals for occupancy and net operation income regional sales and marketing director at merrill gardens (2008-06 – 2009-05)
Responsible for leading the sales initiatives of seven assisted living communities in Georgia, Alabama and Florida.
- Sales training
- Referral source relationship development
- Oversight of advertising budgets
- Development and implementation of new sales programs eastern regional director of sales and marketing at oakdale heights (2005-08 – 2008-04)
- Responsible for hiring, training, and managing Sales Directors
- Ended 2006 $2 million ahead of prior year's revenue
- From June – October 2006, netted 74 residents in six communities given extraordinary census goals for refinancing projects
Sales consultant at hearthstone assisted living (2004-10 – 2005-06)
Responsible for hiring, training and managing sales directors in four of the company's most challenged communities.
- One community reached 100% occupancy for the first time
- One community netted 10 move-ins for three consecutive months
- One community, as a result of increased move-ins, cash-flowed for the first time since opening
NATIONAL DIRECTOR SALES ENHANCEMENT at Atria senior living (2004-06 – 2004-10)
Worked as a trouble-shooter to stabilize census challenged communities.
- Assessing problems
- Creating action plans for both operations and sales
- Executing many of the sales strategies set forth in the action plans
SOUTHEAST DIVISIONAL SALES DIRECTOR at Atria senior living (2003-06 – 2004-06)
Managed the Southeastern Division sales efforts.
- Responsible for 33 communities
- Supervised 3 Regional Sales Specialists
NORTHEAST REGIONAL SALES DIRECTOR at Atria senior living (2001-05 – 2003-06)
Responsible for recruiting, hiring, and training Sales Directors for nine retirement and assisted living communities in Maryland, Pennsylvania, New Jersey, and New York.
- Increased average census for four under-performing communities from 76% to 99%
- Increased regional census from 82% to 94% during 2002
- Region attained 2nd highest occupancy of 10 regions in 2002
- Served as interim Executive Director at Atria Chestnut Hill and Atria Crossgate during this timeframe
Community Sales Director at Atria Salisbury and Atria Manresa (1999-09 – 2001-05)
Sold assisted living and dementia care services.
- Took Atria Manresa from 63% to 100% occupancy independent marketing representative at american communication network (1997-09 – 1999-09)
Sold telecommunication, internet, and energy products.
- Trained and managed independent marketing representatives drug treatment court supervisor at state of maryland (1993-03 – 1997-09)
- Solicited jobs for offenders with various local corporations
- Responsible for recruiting and hiring Case Managers
- Trained Case Managers in courtroom procedures and etiquette to enable them to present offenders' progress in the drug rehabilitation program to District Court Judges
- Was a member of the Program Oversight Committee made up of representatives from the Mayor's Office, Department of Public Safety, Department of Probation and Parole/Pre-trial, and the District and Circuit Courts
- Promoted the program to other jurisdictions throughout the country
- Facilitated support groups with offenders and families
- Maintained statistical data relative to the research and funding for the program
