Graphic & Packaging Specialist
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Over 15 years of experience as a Co-founder and Senior Designer, specializing in the bridge between creative vision and industrial production. I help global brands (FMCG, Beauty, Retail) ensure their visual identity is translated into flawless, production-ready packaging and POS materials.
My approach combines Creative Thinking with Technical Precision: I manage the complexity of brand guidelines, regulatory requirements (INCI, legal lines), and print constraints to deliver high-quality results under tight deadlines.
At the same time, I bring a designer’s eye to every project, ensuring that brand aesthetics and visual hierarchy are never compromised during the execution phase.
🔹 Artwork & Production Management: Leading the lifecycle of packaging updates and new launches from initial brief to final print-ready assets, with a focus on brand consistency.
🔹 Graphic & Packaging Design: Developing visual concepts, layout systems, and 3D mockups for product launches and brand extensions.
🔹 Stakeholder Coordination: Acting as the key technical interface between Marketing, R&D, and Suppliers/Printers.
🔹 Technical Execution: Expert knowledge of color management (CMYK/Pantone), finishing techniques, and complex die-lines.
🔹 Brand Consistency: Ensuring seamless visual identity across all touchpoints, from secondary packaging to BTL and digital assets.
🔹 Compliance: Ensuring 100% accuracy in legal and mandatory information across international markets.
Key Brands Managed: Sodalis Group (Tesori d’Oriente, Lycia, Leocrema), Lovable Italy, Signify (Philips, WiZ).
Beyond packaging, I ensure seamless brand consistency by managing a wide range of touchpoints, including Retail & POS displays, digital campaigns (Social/Amazon), retouching, large-format OOH advertising. This 360-degree technical oversight allows for a unified visual language across both physical and digital environments.
🔹Design: Adobe Creative Suite (Expert in Illustrator, InDesign, Photoshop)
🔹3D & Tech: Rhinoceros 3D, Adobe Dimension
🔹Basic WordPress & CMS management
🔹MS Office Suite
Senior Graphic & Packaging Production Lead | Co-founder
Asterisco*lab designstudio | Jan 2008 - Present | Milan, Lombardy, Italy
Led the technical and creative operations, managing comprehensive graphic design projects and industrial packaging workflows. I act as the strategic bridge between brand marketing vision and multi-channel visual execution. Specialized in managing the entire lifecycle of packaging and visual communication projects for international leaders in FMCG, Beauty, and Retail.
Key Responsibilities & Achievements:
🔹 Artwork & Production Management: Supervised the end-to-end artworking process for brands such as Tesori d’Oriente, Lycia, Leocrema and Philips, ensuring 100% print-readiness, brand alignment, and consistency across global markets.
🔹 Technical Lead: Expertly managed complex color profiles (CMYK/Pantone), typography, and technical die-lines. Handled multi-language legal lines and INCI lists with the precision required for highly regulated sectors.
🔹 Stakeholder Coordination: Acted as the primary technical interface between Client Marketing teams, R&D, and external suppliers/repro-houses to ensure feasibility and optimize production costs.
🔹 Creative Execution & Design: Developed visual concepts for packaging, BTL materials, and POS displays, ensuring that aesthetic quality was maintained from the initial mockup to the final shelf-ready product.
🔹 3D Visualization: Leveraged Rhinoceros 3D and Adobe Dimension to create 3D renderings and packshots, accelerating the approval process and supporting e-commerce/digital needs.
🔹 Operations: Managed studio workflows, project timelines, and external partnerships, consistently meeting tight deadlines for high-volume product launches.
🔹 Integrated Communication: Delivered high-quality assets for diverse channels, including retail window displays, digital ADV, Amazon A+ content, and large-scale billboards, ensuring technical feasibility for every specific medium.
MSc in Industrial Design (Laurea Magistrale) | 2000-2006 | Politecnico di Milano
Scientific Diploma (Maturità Scientifica) | 1995-2000 | Liceo P. Frisi - Monza
