Debora Cola
Marketing & Communication Expert
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Info
Sono un professionista altamente motivata e orientata ai risultati, con una solida esperienza nel settore farmaceutico, biotecnologico e dei dispositivi medici. Ho sviluppato una forte competenza nella creazione di efficaci strategie di comunicazione e marketing, nella gestione di progetti interfuzionali e nel product management. La mia esperienza in un settore altamente regolamentato e complesso mi ha fornito un’ampia visione del panorama industriale.
Sono appassionata del mio lavoro e credo nel valore della collaborazione per moltiplicare il talento e generare un impatto.
Esperienza
CORPORATE COMMUNICATION MANAGER
Dompé farmaceutici SpA – Milano, Italy | Sept. 2021 – current position
- Spearheading the Brand Corporate Positioning initiative, aligning internal and external communication strategies.
- Crafting and executing digital channel strategies.
- Analyzing data to optimize performance and report on campaign effectiveness.
- Cultivating PR and media relations, with a strategic focus on Italian and US markets (crafting press releases, media pitches, and other communication materials).
Roche Diabetes Care SpA – Monza, Italy | Dec 2014 – June 2021
- Developed and implemented omnichannel customer experience (CX) strategies, ensuring a seamless experience across all touchpoints.
- Worked closely with Patient Associations and KOLs to build solutions that concretely answer customer needs.
- Demonstrated strong project management and leadership skills, overseeing successful cross-functional collaboration across EMEA teams.
- Coordinating Congress and Events among different Stakeholders.
Roche Diagnostics NL – Almere, The Netherlands | Mar 2014 – Nov 2014
- Led the successful local launch of a new Insulin Pump system in the Netherlands.
- Developed and executed a comprehensive market launch strategy.
- Defined innovative business models to effectively introduce the product into the market.
- Collaborated with internationally renowned Key Opinion Leaders (KOLs) and Patients Associations to build clinical and commercial support.
- Organized and executed a nationwide product launch event.
INSULIN PUMP SYSTEMS & CONTINUOUS GLUCOSE MONITORING
Roche Diagnostics SpA – Monza, Italy | Feb 2004 – Feb 2014
- Managed portfolios for Continuous Glucose Monitoring and Insulin Delivery Systems.
- Developed and executed strategic marketing plans.
- Crafted impactful advertising campaigns to elevate brand reputation among Healthcare Professionals (HCPs).
- Leveraged customer insights to drive product optimization and development.
- Contributed as a member of international product development working groups.
Formazione
Laurea triennale in Comunicazione Istituzionale di Impresa
Master in Digital Marketing and Digital Business
