Eyasu

Direct-response video editor specializing in short-form ads for Meta and TikTok, mini-VSLs, UGC edits and AI-generated ad formats for DTC brands in supplements and health, apparel, jewellery and consumer hardware. All work built to convert on paid traffic rather than for showreels. Most work delivered white-label through agency partners.

Builds hooks as separate testable variants for A/B testing. Works from strategist briefs with fixed specs and deadlines in numbered batch pipelines and weekly cycles. Iterates winners rather than starting fresh.

Direct-Response Video Editor at Agency Partner (White-Label) (Present)

Delivered white-label direct-response creative for DTC brands in supplements and health, apparel, jewellery and consumer hardware.

• Cut short-form ads for Meta and TikTok
• Created mini-VSLs and advertorials
• Produced UGC edits from raw creator footage
• Designed AI-generated ad formats (HeyGen avatars, AI animation, AI-UGC)
• Built long-form mechanism-led VSLs in compliance-sensitive categories
• Developed hook variants as separate testable units
• Created localized versions in French and Dutch with voice-over variants
• Iterated on winning concepts with new hooks, openings, cutdowns and format variations