Federico Barindelli

I’m Federico Barindelli, I’m 27 and I’m from Italy.

Currently I’m the Executive Social Media Manager of Nexi, Italian paytech leader.

I came from high results 5+ years of strategic marketing experience on social media, unconventional marketing, innovative and creative approach with a catchy communication and strong marketing skills.

I have a strong passion for digital communication strategy on social media, creating strategic editorial plans, attracting new customers online with a viral communication used in a smart way, intercepting trends to evaluate awareness and promoting guerrilla marketing with a young and direct TOV. I really believe that a great team-working bring you to a successful growth marketing.

I’m accustomed to foster collaboration in highly cross-functional team, in a fast-paced and demanding environment, communicate effectively with stakeholders at different level of the organization.

I worked both in communication agency and in company, so I know each side of the communication needs and pain points.

In my first junior experience in agency, as Social Media Manager, I launched the new profile (IG & FB) of Blink (media agency with important clients such as Adidas Sportswear) and I’ve reached 2.5k organic followers in first 45 days. I also handled the communication strategy of the main clients all over the digital media.

Then I went in Nexi, the biggest Italian leader company in Fintech environment, and I’ve began my senior executive experience handling a team of professional workers. Here I’ve launched the new profile (IG & FB) of YAP (gen-z oriented payment app of Nexi) and I’ve reached 30K followers + 800k impressions in first 4 months.

My main professional experience was in Nexi, launching from scratch YAP.

Main tasks

• Social media insights & analysis + content strategy (Instagram and Facebook)
• Creative, guerrilla and unconventional communication to reach awareness, conversion and virality
• Influencer marketing campaigns
• Social editorial plans supervisor and creator
• Reporting and anlyzing results in order to improve the brand identity of the product