Filomena Di Iorio

Beauty industry professional with over 10 years of experience in the world of make-up and selective perfumery. Specialized in training, team development and achievement of business objectives and brand enhancement. Results-oriented, with strong organizational, relational and leadership skills.

Middle Manager & Trainer Make Up Artist - HOURGLASS COSMETICS - Rome / Central-Southern Italy

(2025-03)

• Managing and supervising the sales team in the assigned area.
• Coordinating and supporting the team in achieving sales goals.
• Monitoring sales performance and achieving KPIs and sales targets.
• Planning and implementing training and sales activities.
• Providing coaching and Beauty Advisor training.
• Organizing and delivering training, events, masterclasses and brand activities.
• Analyzing sales performance to identify improvement areas and develop strategies to maximize results.
• Supporting operational management and strategic brand awareness development.

Make Up Artist - CHARLOTTE TILBURY BEAUTY - Rome

(2024-02 - 2025-03)

• Providing personalized make-up consultations and creating looks in line with the brand image.
• Selling and assisting international customers with a tailored consultative approach.
• Building customer loyalty and delivering outstanding customer experience.
• Achieving sales targets and commercial indicators in store.
• Participating in promotional activities, events and brand initiatives.
• Managing the sales floor according to brand standards.

Store Manager - HB BEAUTY PROFUMERIE - Rome

(2021-12 - 2022-08)

• Full management of the sales point and coordination of the team.
• Organizing staff shifts and in-store sales activities.
• Monitoring KPIs, targets, features and commercial performance.
• Training, coaching and motivating the sales team.
• Managing customer relations and providing excellent customer experience.
• Sales floor management, organizing activities and visual merchandising.
• Implementing commercial strategies to achieve sales objectives.

Senior Make Up Artist & Trainer - GIVENCHY BEAUTY - Central-Southern Italy

(2022-01 - 2024-02)

• Make Up Artist & Trainer for Central-Southern Italy.
• Make-up for celebrity events such as the Venice Film Festival 2022.
• Participating in Fashion Week 2021/2022: Antonio Marras, Elisabetta Franchi, Dolce & Gabbana.
• Collaborating on publications for Vanity Fair, GQ Italia, Rolling Stone.

Area Manager Central-Southern Italy - NARS COSMETICS - Rome

(2016-10 - 2021-12)

• Managing and developing the brand in the area of responsibility.
• Coordinating the team, training and ongoing monitoring.
• Achieving KPIs and sales targets through targeted strategies.
• Effective communication with the team, management and clients.
• Organizing events and promotional activities.

Make Up Artist - FREELANCE MAKE UP ARTIST - Rome

(2013-02)

Collaboration with fashion journalists, fashion designers, events, photo shoots, television and film. Main collaborations: L'AltroMonde, Sanremo 2019 (Artists' Makeup), Fashion Week Milano & Roma, rolling report TV, events and publications.

Master's Degree - Forensic Criminology - Giustino Fortunato University (2026)

Master's Degree - Clinical & Work Psychology - Giustino Fortunato University

Make Up Artist: Cosmetics - MKC Beauty Academy (2013 - 2016)

Make Up - Mud School of Make Up (2013 - 2016)

Make Up - Nars Academy

Degree - History of Welfare and Constitutional Political Science - University of Molise (2012 - 2012)

Workshop with Stefano Anselmo - Kryolan (2012)

High School Diploma - Liceo delle Scienze Sociali (2012)