Francesca Bianchi

Proudly from Florence, I’ve been surrounded by beauty and masterpieces since I was little. The choices that I have made in my career are illustrated within my passion for finest things and culture.

Dynamic and enthusiastic Marketing leader with an extensive international experience in Brand management, Media, Communication, Business, Partnership and Digital Innovation to boost sales growth. I have been fortunate to express these values and beliefs as Marketing Manager for Veuve Clicquot in UK and prior in my roles within Bulgari and Burberry.

Key Achievements

• Opened the first brand retail concept in Selfridges, with a permanent visibility delivering +42% growth YOY.
• Created the first Veuve Clicquot Café concept world-wide, a uniquely British expression of the launch of the new global campaign.
• Launched the high-end Champagne prestige cuvee product line, delivering +23% profitability.
• Developed and managed complex matrix organization with over 30 professionals, including direct reports, senior stakeholders at Market, Regional, Global level, Multiple external agencies. My career objective and development are to have greater ownership over multiple areas of Marketing and Sales bringing my know how in an Italian luxury brand.

I hold an MA in Arts and Literature, where I developed my fascination for the aesthetic lines of craftmanship and the appreciation that each iconic creation has a story to tell. I studied and worked in Florence, Seville, Bremen, Rome, London.