Franco Niro

I spent five years delivering campaigns for a living, at a company I co-founded where the deadline never moved, and there was nobody else to make sure it held. That meant scoping the work with the client, briefing the creative, sourcing and negotiating with suppliers, running the shoots and the live dates, and then reading the numbers afterward to decide what the next one should be. I am used to being the person clients call, and the person suppliers answer to.

I want to do that for brands, on campaigns built to be remembered.

Co-Founder & Managing Partner at KNVL Producciones (2021-01 – 2025-12)

• Delivered 15 to 20 campaigns and releases a year, end-to-end, on time and on budget, coordinating creatives, production, distribution, and venue partners against fixed dates and brand direction.
• Led day-to-day client relationships across a roster that grew past 50 artists, owning acquisition, scoping, and delivery, and negotiating project scope and fees against continuously changing budgets and requirements.
• Co-led an integrated campaign combining a 250K USD out-of-home buy across three cities, a 12-city national tour, seven video productions, a merchandise line, and social activation; audience grew from 900K to 2M monthly listeners with 15M+ streams and 1,000+ physical units sold.
• Oversaw production logistics on shoots and live dates, sourcing and negotiating with external suppliers, venues, and vendors across budgets from 15K to 600K MXN.
• Ran campaign analysis after every launch, turning performance data into a clear account of what worked and recommendations that set the next cycle's budget and targeting.

Marketing Strategy Consultant at Versace (Prada Group) (2026-06 – 2026-09)

SDA Bocconi MBA Business Project

• Owned the UK market and consumer research across 15+ syndicated sources, and co-developed an eight-dimension competitive benchmark of the brand against four rivals.
• Co-presented client-facing recommendations to senior Prada Group stakeholders in weekly check-ins, building the decks the team presents from.

Master of Business Administration in Marketing Strategy for Growth – SDA Bocconi (2026-12)

Bachelor of Music – Berklee College of Music (2015-01 – 2017-12)

Diploma in Music Composition – Selkirk College (2013-01 – 2015-12)