Gabriele Avanzi

Trade & Consumer Marketing professional with a data-driven approach and strong operational exposure to the Retail and FMCG sectors. Skilled in sales performance analysis (BI) and shopper behavior to translate insights into effective sell-out strategies. I combine analytical skills gained in commercial support with a proven ability in in-store execution and brand consistency management.

Motivated to take on strategic responsibilities across channels and categories within dynamic, cross-functional environments.

Retail Specialist - fixed term at Non Solo Sport S.r.l. (2025-12 – Present)

• Optimizing store sell-out through strategic merchandising execution and visibility monitoring
• Analyzing shopper behavior and purchase patterns to provide insights on assortment performance
• Ensuring promotional compliance and effective in-store communication

Junior Sales Assistant | Sales Operations & Data Analyst - stageur at Colpharma S.r.l. (2025-02 – 2025-09)

• Supported Business Intelligence activities and sales performance monitoring
• Contributed to sales budgeting and commercial reporting
• Developed data interpretation skills supporting commercial and category decision
• Gained exposure to commercial planning and customer-oriented sales processes

Digital Marketing Specialist - fixed term at Gruppo Zatti S.r.l. (2023-09 – 2024-09)

• Managed corporate digital communication channels and monitored performance to improve engagement and conversion ensuring brand consistency
• Content alignment with commercial positioning and customer targeting strategies
• Coordinated with external agencies for branding and marketing initiatives
• Supported product visibility and content consistency across digital and e-commerce environments

Marketing and Commercial - stageur at TechCab S.r.l. (2023-07 – 2023-09)

• Drafted commercial offers also through supplier/client relationships
• Participated in PR initiatives with institutions and educational partners
• Contributed to event coordination and institutional communication

Expediter - fixed term at Raffaele Caruso S.p.A. (2022-03 – 2022-08)

• Managed order progress and delivery timing in Italian and English
• Performed requirements planning, article coding and database management
• Collaborated with multiple business units to align production schedules

Marketing Specialist - stageur at AlexArte S.r.l. (2021-09 – 2022-03)

• Managed social media and CRM activities supporting e-commerce performance
• Developed blog articles, newsletters, and commercial communication materials
• Supported brand storytelling and customer engagement initiatives

Content Creator at Trade Community Parma (2018-12 – 2021-03)

• Drafted articles and coordinated the "Inside Trade" content area (team of 10+)

Master's Degree in Trade and Consumer Marketing – UniPr (2018 – 2021)

Bachelor's Degree in Economics & Management – UniPr (2015 – 2018)

Accounting Diploma in Administration, Finance and Marketing – ITE Macedonio Melloni (2010 – 2015)