PR & Marketing Specialist
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PR and digital marketing specialist with expertise in media relations, social media strategy and communication processes. Dedicated to driving brand awareness and engagement through strategic and creative initiatives.
Developed and implemented social media strategies and PR campaigns, securing coverage in major Italian media outlets.
Drafted and delivered press releases.
Built and maintained relationships with key opinion leaders and influencers, driving successful digital campaigns and product seeding initiatives.
Organized and coordinated high-profile events, ensuring seamless execution and media coverage.
MASTER IN MANAGEMENT - SDA BOCCONI
Developed a comprehensive understanding of F&B and hospitality market dynamics, consumer behavior and industry trends.
Attended courses on: digital marketing, marketing research and statistics, management, accounting and control, hospitality and people management.
Completed a field project, advising Belmond on possible solutions to strengthen F&B brand positioning in Italy.
