Inl Evb

CHEIL — Digital Account Executive may de 2022 - feb 2023 

I was responsible for analyzing data to generate ideas for code development modules on websites and then validating the hypothesis through A/B testing and multivariate testing to provoke or answer marketing issues to develop a better experience and raise awareness and conversion.

CoreBiz — Senior Conversion Specialist (CRO) ago 2021 - may 2022

Evaluation of the purchase funnel KPIs, supporting decisions to improve the product as part of a multidisciplinary team. Through data visualizations, I supported the optimization and improvement of the client's product, responding to marketing hypotheses by deploying a/b tests.

Bom pra Crédito — Senior Digital Marketing Analyst oct 2019 - apr 2020

As part of a multidisciplinary online performance squad, I was responsible for all paid B2B2c Lead Acquisition, and my main activities were: management of Paid-Media Campaigns; monitoring of performance and client’s goals; google Tag Manager; Clustering and customer activation; Online media buying (search, display, video);

Webjump — Web Analytics Analyst may 2019 - nov 2019

I was responsible for exploratory data analysis to provide optimization solutions for: sales performance dashboards; customer clustering for marketing activation; digital platform tagging plan; performance monitoring of B2b applications (web/app);

Wunderman Thompson — Digital Marketing Cood. dez 2017 - may 2019

I was responsible for approving media planning in addition, managing multiple campaigns on several demand-side platforms. Main activities: execution of Performance or Branding campaigns according to the client's objective; forecasting revenue and other acquired results (set-up and data management); analysis of custom event triggers, conversion goals, sales funnel performance through A/B testing. (Display, Search, Remarketing, UAC, Social Ads, Video Ads).

Carrefour — Digital Marketing Specialist. jun 2016 - nov 2017

I was responsible for online acquisition and customer retention (up-sell and cross-sell) using Performance Online Marketing as a Media Buyer. Forecasting of investment and sales by category; Campaign analysis and optimization reports; Audience clustering and marketing activation;

FAESA

Bacharel, Publicidade e Propaganda

2009 - 2012

Universidade de Vila Velha

MBA management

2013-2015