Jacopo Fontana

Management consultant with 7+ years of experience in business transformation, organizational design, and go-to-market strategy for multinational client companies. Proven track record in leading multidisciplinary teams, managing C-level relationships, and delivering measurable impact across sales, marketing, and operations. Strong expertise in project management, change management, and data-driven decision-making.

Manager | EY SpA

Milano | May 2023 – Present

Management consulting firm focused on business transformation projects for medium to large companies.

• End-to-end management of strategic and organizational transformation projects cross-country, across sales, marketing and operations.
• Defined go-to-market strategies, optimized commercial planning and supported CRM and ERP implementations.
• Designed and implemented operational and organizational models (MBO, OKR, Skill Matrix) to improve cross-functional collaboration.
• Coordinated governance meetings and transformation steering committees with C-level executives.
• Founded and led the Sales & Marketing consulting team within the EY FAAS unit, driving revenue growth from €0 to €500k/year and expanding the team from 3 to 8 consultants.
• Delivered internal capability-building programs and training paths for consultants and managers.
• Managed over 30 transformation projects across 20+ client companies.

Previous role: Senior Consultant | January 2022 – April 2023

• Supported clients in segmentation, market poisoning, business model redesign and digital transformation

(CRM/ERP).

• Delivered strategic market analyses and process optimization blueprints for client companies.
• Led the internal Innovation Promotion Team, implementing 15 internal activities improving delivery efficiency and coordinated the internal Employer Branding Team, improving brand visibility and recruiting.

Consultant | Key Project Srl

Milano | May 2018 – December 2021

Consulting boutique specialized in strategy, supply chain management and sales performance improvement.

• Conducted end-to-end consulting projects focused on lean operations, production optimization, supply chain management and commercial strategy.
• Designed value propositions and distributions models for client companies.

Co-Founder and Business Developer | DigitalShift Srl

Milano | June 2021 – December 2024

Media and digital consultancy agency specialized in digital communication and marketing.

• Designed the company’s business model and development strategy.
• Managed key client projects in digital transformation and marketing.

Lecturer | 24Ore Business School · Assolombarda Servizi · Sole24Ore Formazione

Milano | March 2020 – Present

Lecturer in masters and company training courses for professionals.

• Topics: Omnichannel marketing strategy · Go-to-market strategy · Supply chain management · Operational sales planning · CRM · social media strategy · sales tools · project management · product management.

BSc and Msc in Industrial and Management Engineering | Politecnico di Milano | 2014-2019 | Final grade 107/110