Laura Ponsetti

Driven professional with a proven track record of managing high-profile events and strategic communication initiatives in international settings. Experienced in fostering partnerships with global organizations such as UNESCO and The Council of Europe, and adept at delivering impactful marketing campaigns for industry leaders like Philip Morris International.

Key strengths include

Event Management: Successfully coordinated high-profile events, including "Pope and Humor," attended by global celebrities and covered by leading media outlets.

Strategic Communication: Skilled in developing multilingual content, managing media relations, and ensuring brand alignment across cross-functional teams.

Event & Communication Assistant

Dicastery for Culture and Education of the Holy See – Vatican City

Sept 2023 – July 2024

• Directed logistics and media relations for high-profile events, earning global coverage from outlets like CNN and BBC.
• Built international partnerships with organizations like UNESCO and managed multilingual communications.
• Developed content for the Holy See’s Venice Biennale pavilion and streamlined internal processes.

Marketing & Communication Assistant

Philip Morris International – Lausanne, Switzerland

Aug 2022 – Feb 2023

• Launched IQOS Iluma OASIS in the Swiss market, driving strong customer engagement.
• Conducted market analyses to inform strategic decisions and optimize community management.
• Planned and executed e-CRM campaigns with multilingual AB testing, enhancing campaign visibility.

For the "Pope and Humor" event, I managed all logistics, media relations, and stakeholder coordination, ensuring seamless communication between internal teams and external parties. I crafted outgoing communications, organized internal processes, and supervised security arrangements within the Vatican walls. This high-profile event, attended by over 150 international celebrities, required meticulous planning and execution, resulting in global media coverage from outlets such as CNN and BBC.

My role demanded precision, adaptability, and effective collaboration across diverse teams to deliver a successful and widely acclaimed event.