Matthew Matthews

Excellent written and verbal communicator with the ability to convey relevant issues to staff, upper management and clients. Teachable and quick learner with an understanding of prioritizing tasks. Detail-oriented Professional with over 25 years' experience in various fields ranging from manual labor to implementing and supervising media advertising strategies in television, radio and print for national and political accounts. I can work weekends.

National Sales Associate at TEGNA (2019-04 – 2025-04)

• Worked with Planners and Sales Reps to negotiate packages for clients to meet their goals and needs within their budget and flight run.
• Involved heavily in building a training plan and in the training of new hires. Often had "shadow sessions" with new team members, led group training sessions and always available to answer or help when needed.
• Established and maintained close working relationships with Rep Firms and Upper Management to verify invoices and payment schedules.
• Regularly built, ran and maintained & monitored reports in our system to track performance goals and revised plans, communicated with stations to ensure clients received & established goals through restructured deals and Make Good opportunities to ensure correct dollars and impression targets were achieved or surpassed.
• Often worked independently to meet daily goals and deadlines and reviewed work to ensure all assignments were up to date and completed to a high standard.

Regional Sales Assistant at SINCLAIR BROADCAST GROUP (2018-05 – 2019-04)

• Entered and actively monitored upward of 400+ contracts per quarter for multiple TV stations across the Northeast.
• Worked closely with Reps and GSM's to Make Good spots to ensure correct dollars and RTGs & Impression ran during flight. Established and maintained close working relationships with Rep Firms and Upper Management to verify invoices and payment schedules.
• Managed multiple Political contracts during season, frequently updating and working to replace missed dollars during flight to keep budget accurate, often having to revise daily.
• Often worked independently to meet daily goals and deadlines; as managers were in Pittsburgh, Providence and Manhattan, keeping frequent contact to ensure all assignments were up to date and completed to a high standard.

Various Roles (2016-04 – 2018-05)

• Work as a Meat Cutter at Stop & Shop in multiple departments (Deli/Meat/Seafood). Interacted face to face with customers, maintained inventory for the freezer section, packaged and stocked various items to ensure quality and freshness, used and cleaned saws and blades.
• Worked as a plumber and hanging drywall for multiple contractors. Part time bartender. Various freelance roles.

Media Planner at DIRECT ADVANTAGE (2011-08 – 2016-03)

• Actively monitored campaigns and advertising spend to effectively meet goals and stay within budget. Worked closely with the Media Buyers analyzing external data sources to assist in Planning and Buying decisions.
• Analyzed competitive spend to spot market trends, and re-work client's plan to reflect changing market conditions. Ensured ad compliance against purchased media plan.

Data Entry Clerk (2006-05 – 2008-09)

Entered customer tracking information into the storage program to make documents and data readily available to the customers; Assisted customers help retrieve certain documents and data upon their request in a timely manner; assessed new customer information to ensure proper storage input and retrieval information was easily accessible to the customer.

Bachelor of Business in Economics – MANHATTAN COLLEGE (2009-12)