PROFESSIONAL EXPERIENCE
October 2017 to date: BRUMS MILANO SPA ( EX PRECA BRUMMEL SPA) CARNAGO (VA), ITALY
Retail and Wholesale Export Manager Middle East, Russia_CIS MARKET, Eastern Europe, Africa
Reporting into Sales Managers and Global Director of Brums Milano, supervising 2 whls agencies, managed and coordinated Poland, Greece, Portugal and Russian distribution network, franchisee and all the key accounts in the Middle East, Russian, CIS and Eastern Europe territories. Managed €9M in sales.
- Budgeting, forecasting numbers and figures: preparation and presentation of seasonal budget to the Top management in order to achieve the sales campaign forecast.
- New business model: introducing the new business model, omnichannel to consolidate the existing business on the market. Approaching a new time to market with development of the two exits of the collection per season into Pre and Main, which are crucial for some markets.
- Management and Development of the new business strategies: handling a wide customers portfolio of about 100 clients, managing directly the wholesale and retail business with the KEY Accounts, introducing the Retail approach into the brand Mek.
- Visiting territories: visiting the Key accounts to consolidate the existing business, scouting new opportunities on the free markets.
- Lead the sales campaigns in Carnago (Varese) and trough the agencies showrooms in Moscow, Greece and Poland: scheduling the meetings with key customers and deals negotiations.
- Sales performances monitoring: overseeing the activities and performance of the sales team, periodical report per territories to monitor the seasonal trend.
- Product consultancy: in collaboration with merchandising team creation of special capsules for key accounts to increase the sell-through performances in season, dedicated to special events.
- Operation activities: overseeing the operation activities of customer service and credit department, periodical reports of the sales performances of each brand, checking the seasonal deliveries and management of the stock replenishment.
- Collaboration with IT team: interacted with IT team of the company to develop and implement a new digital program to operate the seasonal sales.
- Supporting the Area and Showroom Managers: coordinated with marketing, retail and merchandising team with all the necessary marketing and merchandising materials to support distributors and key partners to achieve the best performances.
May 2010 to October 2017:
TRT TRASPORTI E TERRITORIO SRL , Milan (Italy).
Financial/Accounting officer
- Management of administrative, accounting and management aspects, of the European project TRACECA IDEA, coordinated by TRT and aimed at improving transport links within the countries that are part of the TRACECA program (TRAnsport CorridorEurope Caucasus Asia);
- Semi-annual financial reporting of the project to the European Commission in Brussels.
- Organization/management of meetings at national and international level (Belgium, Ukraine, Azerbaijan, Romania...).
January 2009 to October 2017:
PORRO VANNI DISTRIBUTION AGENCY for brands FOPPAPEDRETTI and CARNIVAL TOYS, Legnano (Italy).
Brand and Wholesale Manager Russian Market and East Europe.
Distribution Management for Brands Foppapedretti and Carnival Toys.
- Management and Development of business relationships with Russian and Eastern European Markets: managing directly the wholesale distribution of single brand into the related markets, creating connections between the brand and the customers.
- Development and strengthening of the customers portfolio: seeking and creating the perfect customer portfolio according to the brands’ positioning, image, sales strategies and objectives.
- Medium- and Long-term business plans management: preparation of strategic actions and potential business growth per area for each brand managed.
- Forecasting and budgeting figures and numbers: preparation and presentation of seasonal budgets for the brand’s top management in order to achieve the sales campaign targets.
- Building strong relationships with customers: creation of solid connections between the brands and the wholesalers to build long terms partnerships.
- Sales performances monitoring: periodical reports of the sales performances, payments and management of the stock replenishment.
- Attended the Mir Detsva trade in Moscow and Al Kind&Jugend trade in Cologne: presented the new projects of the brand Foppapedretti and sought for new potential partners.
October 2008 – May 2010:
GIORGIO ARMANI spa, Milan (Italy) Sales associate
to the international clients
- Gained a luxury retail experience in the flagship boutique in Via Montenapoleone.
- Delivered a first class service to the VIP customers representing the Giorgio Armani values and mission.
- Exceptional commitment in reaching the sales targets.
- Provided an excellent customer service during and after the sales experience.
- Achieved the weekly and monthly KPIs, curated all VM guidelines and protocols to maintain the high standards required by the Italian Maison.
January 2004 – February 2009:
interpreting and translations.
In cooperation with Italian Professor at Carlo Cattaneo University worked on several translations from/to Italian-Russian/Ukrainian/Romanian-Italian – languages.
August 2001– September 2003: State School of Chernivtsi (Ukraine)
Professor of Mathematics and Computer Sciences
