Nicola Riparelli

Senior Technical Project Manager with over 13 years of experience delivering end-to-end enterprise e-commerce platforms, digital products, and web applications across luxury, retail, and startup environments.

Full-stack engineering background combined with leadership of cross-functional teams (5-15 people) in Agile/Scrum environments. Proven experience managing budgets up to €1.7M/year driving digital transformation, system integration, API-driven/headless architectures, and conversion rate optimization (CRO).

Entrepreneurial mindset with direct ownership of a D2C e-commerce business (€250K annual revenue).

Strategic bridge between business and technology with a focus on delivery, scalability, and measurable ROI.

Founder & Digital Lead at HUYL (2021 – Present)

• Founded and scaled a home décor e-commerce brand to ~€250K annual revenue and 8K monthly users
• Owned full product lifecycle: design, supply chain, marketing, UX optimization, and finance
• Built Shopify ecosystem with custom integrations and full analytics stack (GA4, GTM, Meta Pixel)
• Improved performance: ~2% conversion rate, €170 AOV, 30% returning customers

Senior Technical Project Manager at Alpenite (Arsenalia Group) (2022 – 2025)

• Led delivery on Salesforce Commerce Cloud (SFCC), managing €1.4M yearly budget
• Managed cross-functional teams (10-15 people) in Agile/Scrum
• Delivered key initiatives: checkout redesign, catalog update, Arabic localization (RTL)
• Integrated enterprise systems (Algolia, Akeneo, Adobe DAM, CoreMedia)
• Improved delivery predictability, performance, accessibility and conversion metrics
• Acted as primary point of contact between enterprise client and delivery team, ensuring alignment on scope, priorities, timelines, and budget; engaged with C-level stakeholders.

IT Project Manager at Ginori 1735 (Kering Group) (2021 – 2022)

• Led e-commerce transformation to headless/API-driven architecture
• Coordinated multiple vendors and internal teams across complex system integrations
• Managed ecosystem: Drupal, Commerce Layer, Microsoft Dynamics AX, AWS, Elasticsearch
• Improved scalability, governance, and system reliability

Technical Project Manager / Full Stack Developer at Noonic (2015 – 2021)

• Delivered digital products end-to-end (discovery & go-to-market)
• Acted as Product Owner for startups (MVP, roadmap, prioritization)
• Developed full-stack applications (PHP/Laravel, React, Vue, REST APIs)

Full Stack Developer at Ugido (2013 – 2015)

• Developed scalable web applications for marketing automation
• Built strong foundation in product engineering and UX

Master degree in Computer Science – Università degli Studi di Padova

Bachelor degree in Computer Engineering – Università degli Studi di Padova

Erasmus Program in Computer Engineering Informatics – Universitat Autònoma de Barcelona