Paco Gonzalez
Art Director with over 20 years of experience creating campaigns that connect brands with people. Strategy, creativity, and innovation at the service of business
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Info
Creative leader with over 20 years of international experience in advertising, brand communication, integrated campaigns, and visual storytelling. Proven track record of developing impactful creative solutions for global and local brands across multiple channels, including digital, social, retail, experiential, and traditional media. Experienced in leading multidisciplinary creative teams, mentoring talent, building client relationships, and translating business objectives into compelling creative work.
With extensive experience working in multicultural environments across Europe and the United States.
Esperienza
Deputy Creative Director at VML, ITALY (2024-01 – 2026-06)
- Lead creative development for national and international clients across multiple sectors
- Guide multidisciplinary teams in the creation of integrated campaigns
- Collaborate with strategy, account management, and production teams to deliver effective creative solutions
- Contribute to business development initiative and client growth opportunities
Senior Art Director at VML, ITALY (2021-05 – 2023-12)
- Developed integrated campaigns across digital, social, retail, and experiential channels
- Led concept creation and visual development for key client accounts
- Mentored junior creatives and supported creative excellence across projects
Senior Art Director at Geometry Global (2019-01 – 2021-05)
- Created shopper marketing and retail communication campaigns for international brands
- Developed strategic creative concepts across multiple consumer touchpoints
- Worked closely with clients and internal teams to ensure creative consistency and effectiveness
Senior Art Director at Scholz & Friends, Rome (2012-01 – 2018-12)
- Led creative development for integrated advertising campaigns
- Managed projects from concept to production across print, digital, and experiential platforms
- Contributed to long-term client relationships through strategic and creative excellence
Senior Art Director at Young & Rubicam PR (1999-01 – 2007-12)
Art Director at Young & Rubicam Rome (1998-01 – 1999-12)
Art Director at Saatchi & Saatchi
Junior Designer at Condé Nas
Formazione
– School of Visual Arts
– New York City
Bachelor of Fine Arts in Advertising & Graphic Design – Bachelor of Fine Arts (BFA) Advertising & Graphic Design
