Sports Marketing Executive | Ex-Infront
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As a former athlete, I understand the essence of sports: it's all about emotion. That’s why I'm fiercely passionate about global sports marketing and management.
With over 20 years of experience in my career, I've successfully developed creative, global commercial programs across various sports and orchestrated high-impact teams in sales, marketing, and business intelligence, unlocking their full potential.
I've forged innovative partnerships and introduced groundbreaking marketing concepts and initiatives in the ever-evolving landscape of sports and entertainment.
My proficiency in complex negotiations and sales, backed by meticulous research, and strategic marketing acumen, reflects a core strength that fuels my inner competitor.
Armed with this experience and a proactive mindset, I enable brands and rights holders harness the power of sports and drive well-informed, data driven decisions to create impactful commercial programs and ensure maximum ROI.
SportsPass360 / 09/2022 till today
Infront Sports & Media (different leadership positions) / 06/2007 to 08/2022 Zug, Switzerland / Rome, Italy, Director
(1) Co-Head of Central Sales (most recent)
(2) Head of Marketing Sales Services
(3) Head of Business Intelligence & Insights
(4) Founding member, MMCC (Media & Marketing Competence Center)
Redmandarin (Brand Consultancy) / 07/2005 to 05/2007 London, UK, Account Director
(i.e., Deutsche Telekom, T-Mobile, Sony Ericsson, SABMiller, Lloyds TSB, others)
Credit Suisse (HQ) / 12/2004 to 06/2005 Zurich, Switzerland, Project Manager Sponsoring
Digital Transformation Strategies / 2021 Cambridge University (UK)
Leadership Program / 2019 IMDBusiness School (SUI)
International Master in Law, Mgmt. & Humanities of Sport / 2002 to 2003 CIES – De Montfort, SDA Bocconi & Uni Neuchâtel (UK / ITA / SUI)
BSc (Hons) EuropeanSport Management / 1999 to 2002 Northumbria University (UK)
