Pietro Russo
Growth / Performance Marketing Manager
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Info
Growth and Performance Marketing Manager with experience managing €1M+ annual ad spend across D2C e-commerce and digital products. Proven track record in scaling businesses from €0 to €500K+ revenue through full-funnel strategies, experimentation frameworks, and data-driven decision making. Strong expertise in multi-channel acquisition (Meta, Google, TikTok, LinkedIn), conversion rate optimization, and marketing analytics.
Focused on incrementality, CAC and ROAS optimization, and building scalable growth systems through cross-functional collaboration with creative, data, and development teams.
Esperienza
Digital and Growth Marketing Manager at Negri Firman - PR & Communication (2025-09 – Present)
Teacher Webinar PRO about Meta Ads at Ninja Marketing Business School (2024-07 – 2025-08)
Advertising Manager at Visio Digital Partner (2022-06 – 2025-07)
- Managed €1M+ annual ad spend across Meta, Google, and TikTok
- Scaled e-commerce from €0 to €500K in 12 months (4.2x ROAS, 10K+ orders)
- Grew digital product business to €250K in 1 year (2.5x ROAS)
- Increased e-commerce revenue from €100K to €400K in 6 months (5.5x ROAS)
- Reduced CAC (~€10) and improved AOV (+10%) through testing and funnel optimization
- Designed A/B testing frameworks and collaborated with developers and analysts on tracking and dashboards
Digital Strategist & Adv Specialist at Evolverr Srl (2020-10 – 2022-03)
Co-founder at Bellaspesa (2020-03 – 2020-10)
Formazione
Bachelor Degree on Business Administration in Business Administration – Luigi Vanvitelli University (2017 – 2021)
High School in Human Sciences in Human Sciences (2012 – 2017)
