Salvatore Menna

Executive with 15 years of experience as General Manager in the Automotive Spare Parts, Industrial Electronics, Furniture, Paper, and Agro-livestock sectors. Strong expertise in defining and developing corporate strategies. Proven ability to lead multidisciplinary teams and increase revenues through technological innovation and operational optimization. Extensive experience in process reorganization and sales network restructuring. Strong marketing strategy and product/offer management skills.

General Manager/CEO at Vexa (2025-09 – Present)

Industry: Metal – Steel – Construction - Infrastructure. Temporary position reporting to the Chairman, responsible for P&L, focus on reorganizing process supply chain and sales structure, redefining the process of 'go to market'. Structured a new digital system for managing orders and the estimating phase. Introduced new sales KPI and developed new 100 customers.

• Production activities efficiency +5%
• Volume growth +5% in the first quarter

General Manager/CEO at Comazoo (2016-01 – 2025-09)

Industry: Agro-Feed. €130 mil turnover, 100 employees. Full delegation for company management, reporting to the Chairman. Responsible for P&L, medium-to-long-term Business Plan development, and management of an €8M investment for the construction of a new plant.

Improved supply chain efficiency and process digitalization. Complete turnaround of sales and marketing departments with team strengthening and replacement. New product offering segmentation and management system for the 'livestock' channel.

• Operational efficiency +15%
• Volume growth in 5 years +25%
• EBIT +€700K

General Manager Sales & Marketing, Global Sales at Videotec (Motorola solution/Pelco) (2014-06 – 2015-12)

Industry: Advanced video surveillance systems. €8 bil turnover, 30,000 employees. Reported to the CEO. Developed OEM projects for leading multinational corporations (Panasonic, Bosch, Samsung, Siemens, etc.). Managed turnaround in Sales, Marketing, and Customer Service departments. P&L responsibility, reporting to the Board of Directors. Implemented a budgeting system and new post-sales/logistics processes.

• 12-month volume growth +12%
• EBIT +€500K

General Manager Sales & Marketing, Global Sales at BORRANI (Belron Group) (2011-06 – 2014-06)

Industry: Automotive. €6 bil turnover, 27,000 employees. Reported to the CEO. Responsible for P&L and overall operations management. Defined and implemented medium- to long-term strategic initiatives. Improved supply chain efficiency and process digitalization.

• Reorganized commercial network; sales volumes +10% in the first half of 2012
• Improved production processes (+5% productivity) and reduced logistics costs by 5%

Sales & Marketing Director at FIAMM (2007-01 – 2011-12)

Industry: Automotive spare parts. €600 mil turnover, 3,500 employees. Reported to the General Manager with P&L responsibility. Defined 3-year development plans, annual budgets, and sales/marketing policies. Managed complex, multichannel, multi-brand sales networks.

• Sales volume growth +15% in 2 years, +€5M revenue, +€1M EBIT
• Reduced average receivables by 28 days and improved cash flow (112% of target achieved)
• Acquired 350 new clients in 2 years and increased market share by 3 points
• Closed 10 peripheral warehouses, reducing costs by €1M

Sales Director at CALP (2006-01 – 2007-12)

Industry: Furniture/Glassware. €83 mil turnover, 300 employees. World-leading brand in crystal glassware, decorative and design objects. Managed brands and sales channels (mass market, GDO, special trade, retail, Ho.Re.Ca., outlet stores, department stores). Reported to the CEO. Reorganized and developed sales network.

• Sales volume +8%
• Revenue +€5M
• EBIT +€1.2M

Retail Manager at DIVANI&DIVANI "NATUZZI" (2002-01 – 2005-12)

Industry: Furniture. €1K mil turnover, 3000 employees.

Direttore Commerciale Italia at CONTINENTAL (SCA Group) (1998-01 – 2001-12)

Industry: Paper. €8k mil turnover, 8000 employees.

Area Manager Nielsen 4 (1990-1995), Sales Director (1995-1998) at FIAMM-AAA Bolzano (1990-01 – 1998-12)

3,500 employees, €600 mil turnover.

General Management – SDA Bocconi (2001-01 – 2001-12)

Master in Strategies and Markets – SDA Bocconi (1998-01 – 1998-12)

Executive Master in Sales – Marketing – SDOA/LUISS (1988-01 – 1988-08)

Degree in Law – Università Federico II (1987-01 – 1987-12)

Specialization Courses in Sales & Marketing, General Management – SDA Bocconi (1995-01 – 2010-12)