Regional Marketing Lead at Carrier Climate Solutions Europe Residential & Light Commercial / Riello Group (2024-04 – Present)
Responsible for integrated marketing, communications and customer engagement strategies across Italy, Spain, France, Germany, UK, Poland, Romania, North America representative network and OEM partnerships in China.
- Led brand positioning refinement, customer journey redesign and communication initiatives supporting the transition of Riello brands through a major ownership change.
- Governed communication and customer engagement strategies across eight international brands including Riello, Beretta, Carrier, Toshiba, Sylber, Vokera and Viessmann.
- Led teams of up to 12 direct reports and multiple cross-functional stakeholders.
- Managed annual marketing budgets of approximately €800K.
- Directed redesign and governance of major digital ecosystems including Riello, Carrier Residential and Toshiba websites.
- Delivered average YoY lead growth exceeding 64%, with peaks of +99% across key product categories.
- Improved Trustpilot reputation score from 1.2 to above 3.3 with no dedicated paid reputation management investment.
Digital & Communications Manager at Carrier Global Comfort Solutions Europe (2021-03 – 2024-04)
- Managed communication and stakeholder engagement activities related to product safety and quality matters and manufacturing footprint changes, supporting business continuity and corporate reputation across multiple European markets.
- Led digital marketing, communications and content programs across multiple European markets.
- Directed product launch communications, website governance and customer engagement initiatives.
- Coordinated agencies across communications, PR, digital, content, photography, video production and brand management.
- Managed digital ecosystems, social media programs and performance marketing initiatives.
- Governed DAM, PIM and PLM-enabled content ecosystems supporting digital customer experiences.
Corporate Marketing & Communications Manager at Stevanato Group (2016-11 – 2021-03)
Global responsibility for corporate marketing, communications, brand, digital ecosystem and stakeholder engagement across Life Sciences, Pharmaceutical Systems, Medical Devices and Diagnostics businesses.
- Built and led an international team of 11 direct reports across Italy, Germany, USA and China.
- Managed annual budgets exceeding €1.5M.
- Designed and implemented the global Stevanato Group brand architecture and corporate identity framework.
- Led corporate reputation, digital transformation and executive visibility initiatives supporting international growth and NYSE listing readiness, including crisis communications. Scope included four global website redesigns, executive media training and coverage across BBC, CNN, Forbes and major healthcare and financial media.
- Organized more than 70 international events, scientific seminars, webinars and congresses including Pharmapack, Interphex and industry-specific conferences.
- Coordinated scientific content programs, KOL engagement and sponsorship initiatives generating up to €150K.
PR, Marketing & Communications Manager at Teledyne e2v – Space Imaging (2016-02 – 2016-08)
- Managed communication strategy for advanced imaging technologies serving global scientific, institutional and industrial stakeholders.
- Coordinated scientific seminars, industry events and stakeholder engagement initiatives.
- Strengthened positioning of complex technology solutions through integrated communications and thought leadership programs.
Communications Manager EMEA at Techint Engineering & Construction (2013-09 – 2016-02)
- Managed internal and external communications across Europe, Middle East and Africa for one of the world's leading engineering and construction groups.
- Led media relations and stakeholder communications in sensitive and high-profile situations, supporting corporate reputation and business continuity.
- Developed communication programs supporting major EPC projects and infrastructure initiatives across multiple geographies.
Marketing & Communications Manager Europe at Tenaris (2007-10 – 2013-09)
- Led marketing and communications strategy across Europe for industrial, automotive, power generation and process industries.
- Managed communication programs supporting business development, customer engagement and distributor partnerships.
- Introduced social media and internal communication initiatives to strengthen employee engagement and brand visibility.
Marketing & Communication Specialist at Tenaris (2007-01 – 2007-10)
- Introduced and developed communication initiatives supporting North American business activities in the energy sector.
Marketing & Communication Specialist at Tenaris (2001-11 – 2007-01)
- Managed trade advertising and financial advertising programs supporting corporate and investor communication objectives.
- Developed PR content, editorial materials and communication assets for international audiences.
- Coordinated media activities and communication projects supporting corporate reputation and market visibility.
Assistant to the Marketing Manager at Rollon (2000-11 – 2001-11)
- Conducted market analysis and competitive intelligence activities.
- Supported marketing initiatives, events and seminars aimed at increasing brand visibility and customer engagement.
Junior Consultant at Gestifin Consultants (1999-01 – 2000-11)
- Designed and delivered training programs focused on communication, presentation skills and management development.
- Supported corporate clients in organizational development and professional training initiatives.
