Simonetta Cota

Product-minded leader with a track record of owning products end-to-end: direction, prioritization, and outcomes, not just delivery. I move fluidly between research, design, and execution, using data and user insight to make prioritization calls, shape solutions with cross-functional teams, and measure whether shipped work actually moved the numbers. I've led designers and developers as an embedded builder rather than through handoffs, and I bring the same operating model to strategic, multistakeholder environments where I define KPIs, coordinate cross-functional teams, and translate research directly into roadmap decisions.

I use AI tools daily for research synthesis, analysis, and drafting as a core part of how I work. Exclusively available for Full Remote positions.

Strategic Development & Innovation Specialist at ERION COMPLIANCE ORGANIZATION (2024-01 – Present)

• Own strategy and prioritization within cross-border European innovation projects (PERMANET, HARMONY, INSPIREE), translating regulatory complexity and market signals into clear team focus and actionable roadmaps.
• Define KPIs, guidelines, and policy recommendations directly from research on user and market behavior, presenting tradeoffs and decisions to leadership and external stakeholders across the value chain.
• Coordinate cross-functional, multi-organization teams without heavy process, making prioritization calls on lifecycle optimization initiatives (design for recycling, Digital Product Passports, traceability systems) and owning outcomes rather than deliverables.
• Operate in high-ambiguity, high-stakeholder environments, ramping quickly into new regulatory and technical domains (WEEE, Critical Raw Materials, green data spaces) to become the go-to expert for my area.

UX/UI Designer & Project Manager at GENIUSCREW BV, QUODARI BV (2019-10 – 2024-12)

• Owned a product area end-to-end for Quodari, a European privacy-first content-sharing platform: ran discovery myself (design audits, SWOT analysis, structured research with 15 users across experience levels), made prioritization calls on what to build next, and presented findings and roadmap recommendations directly to leadership.
• Led designers and developers as an embedded builder rather than through handoffs, guiding prototyping, usability testing, and iteration cycles from problem framing to shipped solution.
• Defined success criteria before building and measured impact after launch: task success rate improved from 25% to 75% with guidance changes I shipped, with error rates and before/after usability testing used to decide whether to iterate or ship.
• Managed client relationships and cross-functional, offshore team coordination, optimizing roadmaps to keep timelines and deliveries on track while keeping stakeholders aligned with minimal overhead.

Master's Degree in Design & Engineering – Politecnico di Milano (2024-04)

Certificate in Circular Economy Strategy & Management Program – SDA Bocconi (2023-10)

Bachelor's Degree in Industrial Product Design – Università di Bologna (2020-07)