Sonia Mereu

I'm a data-driven professional blending analytics, policy, and GIS. I translate complex information into actionable insights, support Trust & Safety operations, and help calibrate QA processes to improve decision accuracy and KPI alignment.

Content Quality & Policy Analyst at Vaco by Highspring @Google via Deel (2024-05 – 2025-08)

Units: Trust & Safety Operations; Ads & Platform Integrity Operations

• Policy Adjudication: Evaluated AI-generated and advertisers contents against YouTube policies, resolving 80 borderline cases weekly involving regional/language nuances.
• Calibration & Documentation: Spearheaded the identification and documentation of edge cases for calibration discussions, ensuring consistent and accurate long-term KPI performance across the content team.
• Operational Continuity: Facilitated team adaptation during project transitions, helping peers navigate new requirements and maintaining output stability during periods of uncertainty.

Data Analyst - Quality analyst & Content Reviewer at Vaco by Highspring @Google - Freelance (2023-10 – 2024-05)

Units: Trust & Safety Operations; Ads & Platform Integrity Operations

• Quality Assurance PoC: Acted as Point of Contact for QA-related topics, aligning the team on analytical criteria and formalizing early-stage processes for complex case adjudication.
• Data Labelling: Contributed to high-precision data labelling and review workflows, identifying systemic patterns and inconsistencies affecting large-scale classification systems
• Platform Integrity & Compliance: Operated within high-volume, policy-governed decision systems, ensuring consistent enforcement across sensitive content categories.
• Incident Response: Contributed to operational stability by identifying edge cases, escalation triggers, and emerging risk patterns.

Content Moderator & Analyst – UGC at TELUS International Europe @Meta (2018-07 – 2023-04)

Unit: Trust & Safety Operations

Customer Support Advisor at Rentalcars.com (2017-10 – 2018-04)

Unit: Sales and After Sales support

Tecnical Support Advisor at SELLBYTEL Group Spain (2015-06 – 2017-04)

Unit: After-sales Google PlayStore

Bookstore Owner and Manager at Pecore Elettriche Bookstore (2010-01 – 2014-12)

• Successfully managed the entire bookstore's activities, including curating a diverse book selection, optimizing resource allocation, and utilizing advanced inventory management systems, achieving a 30% increase in customer satisfaction and a 15% rise in sales annually.
• Initiated and established an online footprint using CMS Plone, successfully launching a user-friendly website that increased the customer base by 30%, with a 50% rise in website traffic within six months.
• Conceptualized and implemented a hybrid cataloging system, improving book retrieval efficiency by 50% and reducing misplacement incidents by 40% in the first six months while ensuring in-store and online effectiveness.

BA Degree in Business Administration and Management for Tourism – Università degli Studi di Torino