Umut Bektas

I am a professional with a strong background in marketing, business development, and data analysis. As I near the completion of my Master’s Degree in Economics and Development at the University of Florence, with my thesis finalized and pending approval in September, I have gained hands-on experience working with startups, consulting firms, and tech-driven companies. My expertise spans paid media campaigns, SEO strategies, CRM systems, and market research, and I have successfully collaborated with cross-functional teams to drive data-informed growth.

Beyond marketing and business strategy, I have worked on financial literacy initiatives, event management, and international business consulting projects, equipping me with a diverse and adaptable skill set. I thrive in fast-paced, data-driven environments where I can merge strategic thinking with execution to deliver tangible results.

I have a multidisciplinary background combining marketing, business consulting, and research. I’ve worked with clients across sectors—ranging from B2B SaaS to e-commerce and hospitality. My roles have involved digital marketing, CRM optimization, user onboarding, market research, and event support. I also gained structured consulting experience at PwC, where I worked on research and data visualization projects, including for a Web3 client.

I hold a Master’s degree in Economics and Development from the University of Florence. My academic training emphasized data analysis, economic modeling, and research methods. During my studies, I developed skills in tools like Stata, R, and Excel, and focused my thesis on labor dynamics and climate shocks using econometric models and large-scale datasets.