Valentina Pasotti

I don't have dreams. I have plans.

15 years of successful experience in Marketing, Digital and Trade Marketing and looking for new growing challenging opportunities.

Results-oriented and entrepreneurial-minded after multiple marketing experiences in different markets (FMCG, Beauty) and types of companies (multinational, family-owned).

Daily motivation: Be #1 or Die

Personal skills in relationship management, flexibility, stress management, people management gained across multiple functions (product & brand management, product development, trade marketing, digital, PR, ATL & BTL activities in different sales channels).

Experienced in a presentation to huge audience.

Senior Marketing & Digital Manager Benefit Cosmetics | LVMH

Head of Marketing, E-business, Digital, Trade, Merchandising and PR. Manager of E-retail with proven successful results (seo and performance campaigns included)

• Managing a staff of 6 among Senior and Junior and directly reporting to the Country Manager
• Effectively deliver results of marketing objectives: Market Share, Operating Profit, Market Ranking,...
• Develop the local marketing strategy and integrated plan to deliver increased brand awareness, brand preference and loyalty
• Develop and execute the right local media mix to ensure brand goals (OOH, DOOH, Social, Digital

PR,..)

• Co-ordinate a strong PR/e-PR and social media strategy
• Develop local competitive benchmarks, and industry best practices
• Maintain tight budget controls and ensure strategic and budgetary goals are met in the most efficient and effective way
• POS excellence via Trade Marketing and Visual Merchandisingoptimization and localization
• Work with stakeholders to ensure brand impacts positively on the broader marketing team’s metrics and Key Performance Indicators across both consumer and trade activity
• Develop and lead, coach, motivate and inspire the marketing team
• Manage external agencies to drive strong relationships and ensure goals are maximized

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Master of Science in Trade Marketing and Commercial Strategies

Grade: Average Grade Point: 29.8/30

Major academic courses highlights: Marketing; Trade Marketing, Statistics (advanced), Micro marketing, Analysis of consumption behavior, Economics; English, In store marketing, Category Management