Valeria Bera

Results- and data-driven SEO Professional with 10+ years of experience, responsible for managing advanced optimization strategies for top Italian and international brands’ websites, with a focus on e-commerce.

Currently leading a team of four, holding the role of SEO Manager, eager to develop professional career along this path.

Accountable and motivating leader, strong communication skills, well organized. Known for problem-solving ability, positive attitude and keen eye for detail.

Management and mentoring of a small team (junior and middle SEO profiles): I am responsible for their onboarding, coaching, training and daily supervision.

Study and creation of advanced on-site optimization strategies, both tech and content, of top brands' multicountry e-commerce and corporate websites.

Organization and care of off-site link earning strategies: planning, choice of portals and monitoring of backlink profile.

Definition of KPIs and metrics to monitor current strategies and understand the best next steps to take, along with the development and update of custom and advanced reports.

Three-year Diploma in Communication - IED European Institute of Design