Social Media Manager at EssilorLuxottica (2022-10 – Present)
Social Media Manager with expertise in TikTok & Meta Ads
- Designed and executed high-impact communication campaigns for four international brands ensuring that all the materials reflects the brand identity and meet quality standards (GMO Opticas, Opticas Vision, Foster Grant, Readers.com)
- Lead the creation of user-first video content for social media, from concept to publication
- Design content for target audiences, write and structure scripts, identifying topics and formats that resonate with user behaviour and platform dynamics
- Supervise video production, including sourcing and briefing footage (on-site and remote)
- Manage post-production workflows: editing, animation, voiceover, subtitling, packaging
- Oversee the social media editorial calendar, ensuring alignment and delivery with all content contributors
- Support community engagement strategies and user activation across social
- Analyse content performance and user feedback to continuously optimise format, tone and reach
- Develop and test new content formats aligned with audience interest and platform trends
- Collaborated with internal and external marketing partners to support business growth. In paticular, I've collaborated with external marketing agencies, such as Ykone, and Cooltura
- Track brand and content campaigns effectiveness and business growth and generate presentations and regular reports on brand activities
Risk Advisory - IT Audit at Deloitte & BDO Italia (2021-02 – 2022-10)
Risk Advisory and IT Audit experience across two firms
- Deloitte: 12/2021 - 12/2022
- BDO Italia: 02/2021 - 12/2021
Travel Coordinator & Travel Designer at Weroad Italia (2022-10 – Present)
Freelance Travel Coordinator and Designer
- Developed two end-to-end itineraries, overseeing budget, partner sourcing, and storytelling elements. The Hawaii itinerary successfully launched in January with profitable results
- Led 10+ group trips with 120+ travelers, curating real-time content, handling logistics, and maintaining group engagement
