Marketing Team Lead at Bank al Etihad Foundation (2026-01 – Present)
Manage marketing and communications for multiple arts organizations and cultural institutions
- Manage marketing and communications for Amman Institute of Performing Arts, Amman Chamber Orchestra, and Sarab Dance Collective
- Develop campaigns across digital, social, and offline channels to drive awareness and engagement
- Oversee content creation, brand messaging, and media relations
- Analyze campaign performance and audience insights to optimize results
Senior Marketing Leader at Orange (2024-10 – 2026-01)
Led digital acquisition strategies and multi-platform marketing campaigns
- Lead digital acquisition strategies to optimize campaigns and enhance customer acquisition
- Oversee website and app marketing projects for improved user experiences
- Manage multi-platform campaigns across Facebook, Instagram, and LinkedIn
- Leverage analytical expertise to deliver data-driven marketing solutions
Senior Account Executive at Vmly&r (2022-10 – 2024-09)
Managed valuable client accounts and coordinated campaign execution
- Managed and executed valuable accounts such as RJ, Teeba, JIC, Al Marai, and Foodics
- Coordinated with internal teams to manage client briefs and execution
- Maintained client relationships, providing updates and ensuring satisfaction
- Prepared creative briefs, reports, and media plans for seamless operations
- Handled quotations, invoices, and budget tracking
- Conducted market research and competitive analysis to support planning
